The Australian Online Brands Survey

 

Hi NetUser,

In just a few minutes you'll have the chance to win $2000 cash and help Australian companies understand how the Internet affects their brands. But first we require some quick answers to some questions. The survey is not long, it will only take you about 15 minutes to complete.

The information you give us is entirely confidential - under the Code of Professional Behaviour of the Market Research Society of Australia no information will be sold to any third party for commercial purposes.

If your browser has trouble displaying this survey, try closing other programs then click reload. Thank you for participating in the APT Strategies Online Brands Survey and good luck!

OK, here we go.......

bar.gif (1673 bytes)
GENERAL BRAND QUESTIONS

bullet.gif (326 bytes) 1 Which brand of soft drink do you most often consume?

bullet.gif (326 bytes) 2 Which brand of bottle shop retailer have you most frequently purchased from in the past 12 months?

bullet.gif (326 bytes) 3 Which brand of breakfast cereal have you consumed in the past week?

bullet.gif (326 bytes) 4 Which of the following computers do you currently own or use?

computer.jpg (12514 bytes)

bullet.gif (326 bytes)5 Which brand of chips have you consumed in the past seven days?

bullet.gif (326 bytes)6 Which brand of beer do you most often drink?

bullet.gif (326 bytes)7 Which brands of fast food have you consumed in the past month?
(you can choose more than one)

McDonalds KFC Red Rooster
Pizza Hut Pizza Haven Hungry Jacks
Other None  

bullet.gif (326 bytes)8 Which brand of biscuits have you most frequently eaten in the past month ?

bullet.gif (326 bytes)9 Which brand of soup do you most frequently consume?

bullet.gif (326 bytes)10 Which brand of jeans have you purchased in the past 12 months?

bullet.gif (326 bytes)11 Which brand of running shoes have you purchased in the past 12 months?

bullet.gif (326 bytes)12 Which brand of chocolate have you eaten most in the past month?

bullet.gif (326 bytes)13 What brands of tea and coffee have you consumed in the past seven days?

Liptons Tea Twinnings Tea Dilmah Tea Lanchoo Tea
Nescafe Coffee Moccona Coffee International Roast Maxwell House
None Other    


bullet.gif (326 bytes)14 Which department stores have you most often visited in the past month?

bullet.gif (326 bytes)15 Which furniture stores have you most often visited in the past month?

bullet.gif (326 bytes)16 Which hardware store have you most often visited in the past month?

bullet.gif (326 bytes)17 Which of the following toy stores have you purchased from most frequently in the past 12 months?

bullet.gif (326 bytes)18 Which supermarket/ convenience store have you visited most often in the past month?

bullet.gif (326 bytes)19 Which brand of whitegoods do you currently have in your household?

Hoover Fischer & Paykel Westinghouse Whirlpool
Simpson LG Panasonic GE
None Other    
 

bullet.gif (326 bytes)20 Which brand of electronics do you currently own and mainly use in your home household?

Television Video Recorder Video Camera Stereo

bullet.gif (326 bytes)21 Which brand of camera do you currently own and mainly use?

camera.gif (1673 bytes)

bullet.gif (326 bytes)22 Which brand of colour film have you used most in the past 12 months?

bar.gif (1673 bytes)
TRAVEL AND CARS

bullet.gif (326 bytes)23 Which make of the following car do you currently own and/or drive most?

bullet.gif (326 bytes)24 Which of these countries did you spend the most time in during the past 12 months?

bullet.gif (326 bytes)25 Which countries have you visited in the past year?

USA New Zealand Europe Singapore
Hong Kong UK Japan Canada
Thailand Taiwan Italy Indonesia
Malaysia China Philippines Korea
Other None    


bullet.gif (326 bytes)26 Which airline do you use more often for international flights? 

bullet.gif (326 bytes)27 Which travel agency do you  most often use?

bullet.gif (326 bytes)28 Which of these loyalty programs are you a member of?

bullet.gif (326 bytes)29 Which car rental company do you use most frequently?

bullet.gif (326 bytes)30 Which brand of service station have you visited most frequently in the past month?

bullet.gif (326 bytes)31 Who is your electricity provider?

bar.gif (1673 bytes)
INTERNET AND GENERAL

bullet.gif (326 bytes)32 When did you first connect to the Internet?

bullet.gif (326 bytes)33 How often do you connect to the Internet (on average)?

bullet.gif (326 bytes)34 Please indicate how many hours in an average week you would?

  None Less than 1 hour 1-2 hours 3-4 hours 5-9 hours 10 hours or more Don't know
Access the Internet
Read hardcopy newspapers
Listen to the radio
Watch free to air TV
Watch pay TV
Read hardcopy magazines
Watch Channel Nine
Talk on the telephone

bullet.gif (326 bytes)35 In which area do you live?

bullet.gif (326 bytes)36 How do you most frequently find out about new websites?

bullet.gif (326 bytes)37 How likely are you to accept bills being presented to you online from your energy supply company?

bullet.gif (326 bytes)38 Which Internet Service Provider (ISP) do you subscribe to at home?

bullet.gif (326 bytes)39 Which of the following companies do you feel can assist your business the most with e-commerce?

bullet.gif (326 bytes)40 Where do you normally access the Internet/ World Wide Web from? (multiple responses possible)

Home Work School/ Uni Friends place Internet Cafe
Other        


bullet.gif (326 bytes)41 What is the most important feature of a major website (eg: Yahoo or nineMSN)

bullet.gif (326 bytes)42 Which of the following sports/ racing websites have you most frequently gambled with ONLINE?

bullet.gif (326 bytes)43 How likely are you to purchase Olympic tickets online?

bullet.gif (326 bytes)44 How likely are you to purchase Olympic memorabilia online?

bullet.gif (326 bytes)45 How satisfied were you with your last online shopping experience?

bullet.gif (326 bytes)46 How likely are you to replace your Hotmail account with a competitor?

bullet.gif (326 bytes)47 Have you ever compared prices with rival websites when shopping online?

bullet.gif (326 bytes)48 How likely are you to access the Internet via a hand held device like a Palm Pilot?

bullet.gif (326 bytes)49 When you have decided to buy online, how many websites do you visit prior to purchasing online (including the websites you actually purchase from)?

bullet.gif (326 bytes)50 How often have you shopped online in the past 12 months?

bullet.gif (326 bytes)51 On average how much did you spend online per transaction?

bullet.gif (326 bytes)52 In what area could online retailers improve?

bullet.gif (326 bytes)53 Which brand of mobile phone did you last purchase?

mobile.gif (1909 bytes)

bullet.gif (326 bytes)54 Which telecommunications carrier are you signed up with for your mobile phone?

bullet.gif (326 bytes)55 Which brand of home entertainment console game did you last purchase?

bullet.gif (326 bytes)56 Which telephone company do you use for your long distance calls at home?

bullet.gif (326 bytes)57 How often do you go to the movies?

bullet.gif (326 bytes)58 Which cinema did you go to most often during the last 30 days?

cinema.gif (2034 bytes)

bullet.gif (326 bytes)59 Which video store did you hire videos from most often during the last 30 days?

bullet.gif (326 bytes)60 Which sport do you mostly participate in?

bullet.gif (326 bytes)61 Which auction site have you read or browsed in the past 30 days?
         (you can choose more than one)

Sold.com.au Stuff.com.au eXcite.com.au
Yahoo Auctions Ebay None


bullet.gif (326 bytes)62 Which auction website have you bid on, purchased or sold the most goods from?

bullet.gif (326 bytes)63 When purchasing, how important is it that the site displays a "WebTrust Seal"?

bullet.gif (326 bytes)64 Which of the following gaming activities are you most likely to play online?

bullet.gif (326 bytes)65 When did you last play at an online casino?

bullet.gif (326 bytes)66 When you visit a gaming website, which of the following are the most important factors before you begin playing?

bullet.gif (326 bytes)67 Which of the following lotteries are you most likely to play online?

bar.gif (1673 bytes)
MEDIA

bullet.gif (326 bytes)68 Have you ever been connected to the Internet whilst watching a sports event on television?

bullet.gif (326 bytes)69 Have you ever been connected to the Internet whilst watching a live sports event on television?

bullet.gif (326 bytes)70 Have you ever been connected to the Internet whilst listening to a program on a local radio station?

bullet.gif (326 bytes)71 Have you ever listened to a web based radio station?

music.gif (885 bytes)

bullet.gif (326 bytes)72 Where do you most frequently connect to the Internet and listen to the radio simultaneously?

bullet.gif (326 bytes)73 Which radio stations website have you most frequently read or browsed in the past 30 days?

bullet.gif (326 bytes)74 If you receive these radio stations and you live in Australia, which station do you mostly listen to?

NSW VIC WA ACT
NT TAS QLD SA


bullet.gif (326 bytes)75 How many hours (on average) would you listen to the above radio station during a week?

bullet.gif (326 bytes)76 Do you subscribe to pay TV?

bullet.gif (326 bytes)77 Which Pay TV supplier do you subscribe to?

bullet.gif (326 bytes)78 Do you use any of the following services? (You can choose more than one)

Newsletters Discussions forums/ Newsgroups
Real time chat eg: ICQ None

bullet.gif (326 bytes)79 How many hours in an average day would you use "Instant Messaging" - such as ICQ:

bullet.gif (326 bytes)80 Which online share brokers have you used?

Commonwealth Securities Macquarie DirecTrade E*Trade Australia
Sanford Securities Green Line Investor Services Quicken.com.au
Ozebroker StockRocket Henderson Charlton Jones
Shareslive.com.au Other None
 

bullet.gif (326 bytes)81 Which brand of online executive recruitment services have you registered with?

Morgan & Banks Top Jobs on the Net Employment.com.au
Jobnet.com.au MyCareer.com.au  
Seek None  


bullet.gif (326 bytes)82 What is your main bank (offline)?

bullet.gif (326 bytes)83 Do you currently use online banking?

bullet.gif (326 bytes)84 How likely are you to bank online with a personalised WebPage customised to your preferences?

bullet.gif (326 bytes)85 Which of the following would most likely make you click on more banner ads when you see them on websites?

bullet.gif (326 bytes)86 Which credit card have you used most frequently during the last 12 months?

bullet.gif (326 bytes)87 Which brand of financial institution do you currently have an insurance policy with?

bullet.gif (326 bytes)88 Which of these online applications do you use most frequently use?

bullet.gif (326 bytes)89 Which of the following sites have you visited in the last 30 days?
(You can choose more than one)

Amazon E-Bay Dell CD NOW
Cyberian
Outpost
Encyclopedia
Britannica
Web Van Snap.com
Buy.com WinePlanet.com.au AdultShop.com JumboMall.com
PizzaNow.com.au 131shop.com.au Mp3.com None


bullet.gif (326 bytes)90 Will you vote for a Republic in the November referendum?

bar.gif (1673 bytes)
TOTAL RECALL

bullet.gif (326 bytes)91 a) Can you recall any advertisements for these organisations during the last 30 days?
(You can click on more than one)

  Apple IBM Microsoft Sony Playstation
Internet
TV
Radio
Print
Billboard
Other Media

b) Can you recall any advertisements for these organisations during the last 30 days?
(You can click on more than one)

  Commonwealth Bank Westpac National Australia Bank E*Trade
Internet
TV
Radio
Magazine/ Newspaper
Billboard
Other Media

c) Can you recall any advertisements for these organisations during the last 30 days?
(You can click on more than one)

  Qantas Ansett Jetset
Internet
TV
Radio
Magazine/ Newspaper
Billboard
Other Media

d) Can you recall any advertisements for these organisations during the last 30 days?
(You can click on more than one)

  Orange One-Tel Telstra
Internet
TV
Radio
Magazine/ Newspaper
Billboard
Other Media

e) Can you recall any advertisements for these organisations during the last 30 days?
(You can click on more than one)

  Tattslotto TAB Keno
Internet
TV
Radio
Magazine/ Newspaper
Billboard
Other Media


bar.gif (1673 bytes)

ABOUT YOU

bullet.gif (326 bytes)92 What is your gender? Male Female

bullet.gif (326 bytes)93 What is your age group?

bullet.gif (326 bytes)94 Into which of the following groups does your own personal gross income fall, ie your personal income before tax?

coins.gif (2466 bytes)

bullet.gif (326 bytes)95 Into which of the following groups does your combined household gross income before tax fall?

bullet.gif (326 bytes)96 What is the highest level of education you have completed to date?

bullet.gif (326 bytes)97 Which country do you permanently live in?

bullet.gif (326 bytes)98 What is your country of birth?

bullet.gif (326 bytes)99 If you live in Australia, what is your postcode?

bullet.gif (326 bytes)100 What is your occupation? What type of work do you do?

bullet.gif (326 bytes)101 Are you employed by

bullet.gif (326 bytes)102 How many employees are there where you work?

bullet.gif (326 bytes)103 What was the gross revenue of your organisation in the 1998/99 financial year?

bullet.gif (326 bytes)104 Are you the main income earner in your household?

bullet.gif (326 bytes)105 Are you the person mainly responsible for making most of the purchase decisions in your household?

bullet.gif (326 bytes)106 Are you the main grocery shopper of the household?

bullet.gif (326 bytes)107 Into which of the following groups does your combined household weekly expenditure on food and groceries fall?

bullet.gif (326 bytes)108 Do you own or rent your home?

bullet.gif (326 bytes)109 What kind of home do you live in?

bullet.gif (326 bytes)110 What is your marital status?

bullet.gif (326 bytes)111 How many children aged <18 years are in your household?

bullet.gif (326 bytes)112 What kind of industry, business or service is carried out by your main employer?

bullet.gif (326 bytes)113 To be eligible to have the chance to win the $2000 cash prize, in 25 words or less, please explain how the Internet will alter your personal or professional life:

bullet.gif (326 bytes)114 Would you like to be included in a panel of Australian regular Internet users in return for complimentary access time and chances to win cash, holidays and other prizes?

bullet.gif (326 bytes)115 Prizewinner contact information

Name

Email Address

Address

Telephone number

PRESS SUBMIT TO FINISH           

bar.gif (1673 bytes)

Thank you once again for completing this important Australian Online Brands Survey. Remember, the information you have provided is entirely confidential.

The winner of the $2000 cash prize will be published on the APT Strategies website on September 15, 1999.

Confidential - All work conducted on behalf of APT Strategies is confidential. Under the Code of Professional Behaviour of the Market Research Society of Australia no information about this project, questionnaire or respondents will be disclosed to any third party.

bar.gif (1673 bytes)

 

[home] [corporate info] [contact]
Copyright 1999 APT Strategies