APT Strategies - The Australian Online Readership Survey
 

Hi NetUser,

In just a few minutes you'll not only be reading about the various WebLifeStyles that you as an Internet user has but will have the chance to win $1000 cash. But first we require some quick answers to some questions. The survey IS NOT long!! OK, I know what you are thinking - but there's a very good reason for this. The website that you have just arrived from is serious about putting your opinions to work and improving their content, products and services.

Australia's most popular websites have commissioned APT Strategies to conduct this important Australian Online Readership Survey so they can understand how to provide you with better service.

So please take 5-10 minutes to complete this short survey and in appreciation of your help we will provide you with a choice of WebLifeStyles and the chance to WIN $1000 CASH.

Please Note:

This research is being conducted through APT Strategies market research company and is confidential.

Under the Code of Professional Behaviour of the Market Research Society of Australia no information will be sold to any third party for commercial purposes or your email addresses used for junk mail! The information you give us is entirely confidential and your answers will be combined with others from around Australia to provide a national picture.

OK, here we go... this question is the most important and that's why its the first and longest!


How many times have you accessed the following websites in the past 4 weeks :
 
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
4WD Magazine
Addicted to Noise
Alta Vista Australasia
ANZWERS
Aust. Daily (Chinese Herald)
Australian Net Guide
Aust. Property Monitor
Aust. Stock Exchange
Aust. Tech News
Aust. Wine Online
Aust. Internet Directory
Battle of the Sexes
Bigpond
Bigpond - Entertainment
Bigpond - Sports
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
Bigpond - Travel
Bigpond - Computer
Bigpond - BusinessCentre
Bigpond - Money
Bigpond - Newsdesk
Business Review Weekly
Cnet Bigpond
CarNet
Catch
CitySearch (Melbourne)
CitySearch (Sydney)
Chill Factor
Comedy Café
CricInfo
Cyberhorse
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
Egoli
employment.com.au
Equity Café
eXcite
Fairfax at Market
Fairfax I.T.
Fairfax - Walk About Australian Travel Guide
FishInternet Aust.
Gamespot Australia
Hyper@ctive
Investor Web
IT Jobs at Fairfax
ITravel
JOBNET
Link Union
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
LookSmart
Maltilda AAA
Money Manager
Multiplay
My Footy
My TV
News.com.au
NineMSN
OzEmail
Personal Investment
SEEK
Shares Magazine Online
Sofcom
Sofcom Business
Sofcom Movies
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
Sofcom Shopping Mall
Sofcom TV Guide
SportsWatch
Springboard
Start
Stockwatch
Travel.com.au
The Age (Melbourne)
The Australia Financial Review
The Sun Herald
The Sydney Morning Herald
The Trading Post
The Trading Room
Undercover
Urban Cinefile
Website Never/Not
in past
4 weeks		 Once in
past
4 weeks		 2-4
times		 5-19
times		 20-30
times		 More than
30 times
Web Wombat
Wherels
White Pages
Wine of Australia
Wireplay
Yahoo
Yellow Pages
Your Mortgage
ZDNet


When did you first connect to the Internet ?
 

On average how often do you access the Internet ?
 

Please indicate how many hours in an average week you would :
 
  None Less than 1hour 1-2 hours 3 - 4 hours 5-9 hours 10 hours or more Don't Know
Access the Internet
Read hardcopy newspapers
Listen to the radio
Watch free to air TV
Watch pay TV
Read hardcopy magazines
Watch Channel Nine
Talk on the telephone


When you are accessing the Internet, do you simultaneously:
 

How often have you shopped online in the past 12 months ?
 
If Never or Don't Know, click here to skip to Question 8.

On average, how much did you spend online per transaction ?
 

Which of the following are you likely to do in the next 6 months ?
 
Don't
Know 		Definitely
will 		Probably
will 		Probably
won't 		Definitely
won't
Buy a car
Take out a home loan
Buy a mobile phone
Travel overseas
Join a virtual community
Visit a casino
Buy or sell shares online
Open an Investment Fund
Buy tickets for concerts and events
Buy insurance
Buy whitegoods and appliances
Use internet telephony
Apply for a job Online
Pay bills online
Listen to music online
Buy sex products
Buy sports equipment
Buy computer software
Buy computer hardware
Buy CD's online
Buy clothing
Buy groceries
Buy books online
Lodge a tax return online
Vote for a Republic


To help determine what WebLifeStyle you have, please answer the following questions:
 
Don't
Know/Neutral 		Agree Strongly Agree Disagree Disagree
Strongly
I have known about the Internet for some time yet did not begin to
use it until a specific application was available that was very
relevant to me (e.g. on-line broking, internet telephony,
booking on-line travel).
I find computers and computing to be a mystery and I have little
interest in learning more about it.
I have a low technical understanding and am likely to take a long
time to adapt to the Internet.
I enjoy the Internet because it is interactive and I can do what I want
which makes me feel happy.
I feel the time is already here when people can make a living by
doing business on the Internet.
I have only a moderate understanding of the technical aspects of
computing and the Internet.
There's a lot of needless information on the Internet. I'd like to
access websites that provide quality Australian content with an
option to further look for worldwide information as well.
I have been using the Internet for more than 18 months and it
does not thrill me anymore.
I feel the Internet is far too anti-personal and needs more interactivity.
I have existed, survived and made a living without the Internet
and I am sceptical about its value to social and work endeavours.
I am often frustrated and feel at risk of losing the competitive advantage
because of the barriers to making greater use of the Internet technology.
I feel I have the mindset to embrace change.
I get excited and motivated by technological advancements.
Don't
Know/Neutral 		Agree Strongly Agree Disagree Disagree
Strongly
I would like to apply more Internet technology to my business yet am
hindered by the inherent cost structures in the traditional
organisation that I work for.
Other people would refer to me as an "early adopter".
I feel the Internet is overrated and will take years to become
appealing to me.
The Internet has made me a better person, more knowledgeable and
I am glad it is a part of my life.
I always try to acquire the latest IT technical products (fastest modem,
latest operating system, newest mobile phones, etc)
I am innovative and look forward to taking technology to my personal
and professional advantage.
At work, we have to wait for both systems infrastructure and
management's mindset to change before we will be able to use
the Internet to our best advantage.
I have a small amount of experience on the Internet and rely on others
for help.
I have been disappointed with many online experiences.

And finally, just some questions about you ......

What is your gender ?
 

Which age group do you belong to ?
 

Into which of the following groups does your own personal gross income fall, ie your personal income before tax ?
 

Into which of the following groups does your combined household gross income before tax fall ?
 

What was the last level you completed in your formal education ?
 

Which country do you permanently live in ?
 
for other:
If you did not answer Australia, click here to skip to Question 18.

Where do you live permanently ?
 

What is your postcode ?
 

What is your occupation ? What type of work do you do ?
 
 for other: 

Are you employed by ?
 
 for other: 

Are you the main income earner in your household ?
 

Are you the person mainly responsible for making purchase decisions in your household ?
 

Is your home (where you live):
 
 for other: 

What is your marital status ?
 

How many children aged 17 years or younger are in your household ?
 
  None One Two Three + Don't Know
Aged under 5 years
Aged under 5-12 years
Aged 13-17 years

What kind of industry, business or service is carried out by your main employer ?
 

Would you like to be included in a panel of Australia regular Internet uses in return for complimentary access time and chances to win cash, holidays and other prizes ?
 


Please Detail :
Name :
Email Address :

THANK YOU !
 
For completing this important Australian Online Readership Survey. Stay tuned for changes to Australia's favourite websites and the notification of the WINNER of the $1000 CASH on 25th April.

Remember the information you have provided is entirely confidential. To view your what type of WebLifeStyle please click on the SUBMIT button below, after completing the survey.
 
 

CONFIDENTIAL

All work conducted on behalf of APT Strategies is confidential. Under the Code of Professional Behaviour of the Market Research Society of Australia no information about this project, questionnaire or respondents should be disclosed to any third party.
© APT Strategies Pty. Ltd.
http://www.aptstrategies.com.au
A.C.N. 060 712 487