Welcome to all the 1000 new subscribers we have received in recent months.

This quarter, APT Strategies provides details of:

APT Strategies have released the Australian online readership survey which comprises 13,100 weighted respondents. As with traditional newspapers and magazines, the results allow comparison of duplicated and unduplicated readership of (50) websites including all Fairfax websites, News.com.au, Yellow Pages, Telstra BigPond, Alta Vista Australasia, Travel.com.au, OzEmail and many more. The results were weighted to a well-established methodology in press readership.

Here are a few highlights:

* 45% have been on the Internet for over 18 months.
* 70% access the Internet daily.
* 23% are over 45 years old.
* 30% earn less than $30,000.
* 40% work in Private Enterprise.
* 43% say they have bought products or services over the Internet.

The average Online shopper is around 30 years old, male, wealthy, earning close to $70,000 a year. While men are interested in business and news sites, women are looking predominantly at travel and leisure websites.

* 63% either own or have a mortgage on their home.
* 50% say they are online and for ten or more hours per week.
* 42% say they will buy groceries in the next 6 months.
Prediction - Bill payments online will boom

* 66% who use the Internet to purchase products are also expecting to pay bills online in the next six months. That's not buying, that's convenience ! 

As the demographic landscape of the Internet increasingly resembles the general Australian population, we have provided a psychographic profile of the online population. Which Weblifestyles do your website visitors fall into:

Intellectual elitists: highly educated, savvy Internet users - mostly male, 25 to 44 years of age who dispel the Internet hype.

Over-Raters: tend to have an older demographic female skew with most aged between 35 and 55 years of age.

Bandwidth Bandits: young people aged below 30 years of age and enjoy 10 hours or more on the Internet each week

Internet Novices: have been online for less than 6 months and feel silly that they don't know as much as they would like to about the Internet.

Cyber Pessimists: think the Internet does not give them freedom and does not make them happy. They claim the Internet is not an enjoyable interactive experience.

Internet Addicts: have used the Internet for more than 18 months and feel it has made them a better person.

For further information contact;

guy.cranswick@aptstategies.com.au

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In February, APT Strategies announced it had formed a strategic partnership with Jupiter Communications to facilitate distribution of Jupiter's services in Australia and New Zealand.

Jupiter Communications is a separate company and acts independently of APT Strategies Pty. Ltd. Jupiter has 7 Strategic Planning Services including the

Strategic Planning Services
Digital Commerce Strategies
Consumer Content Strategies
Online Advertising Strategies
Web Technologies Strategies
Website Operations Strategies
Telco & Bandwidth Strategies

Jupiter is a global company with 10,000+ customers and 200+ employees with over 700 Strategic Planning Services (SPS) clients. It is ranked first in seven of nine categories (source Information Week) survey of analyst firm clients.

For further information contact:

Tom Velevski (tom.velevski@jup.com) and

Peter Bojanac (peter.bojanac@jup.com)

We would like to invite you to join us at the Jupiter Online Advertising Forum being held on 17-19th of August in New York City. Jupiter Communications & Travel.com.au have put together a special package for you to attend the forum and stay at the Sheraton New York Hotel & Towers.

Over 500 people attend Jupiter Communications' monthly forums as they are truly world class events where the leaders from the online community congregate. So please join us to hear the latest trends and gain an insight into the future developments in online advertising.

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We are compiling a list of live events for a report we are producing. If you have any upcoming live events such as online chats, web broadcasts, competitions or other unique web events please reply with details and we'll promote them for free!

Marc Phillips, principal of APT Strategies and Jupiter Communications Aust/NZ, is available for speaking on Internet and E-Commerce. For more information, contact Simon Clayer on simonc@pacstrat.com.au

PLEASE NOTE:

New offices are located at

Level 3, 425 Elizabeth Street
Surry Hills, Sydney, NSW 2010
Tel: 9211 2787
Fax: 9211 2646

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* Credit any excerpts: © 1999 APT Strategies.
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