APT Strategies: Optimisation with research, content and search engine strategies

As part of our usability approach for websites seeking Natural Search Engine Optimisation, APT Strategies conduct usability tests as well as website content audits, keyword selection techniques and a unique research based optimisation for increasing yields on pay per click advertising

APT Strategies conducts usability studies that include:

A methodology for search engine optimisation to ensure an advanced process for search engine marketing.
User profiling and user needs assessment
Expert user evaluation - website evaluation
Usability Testing - usability analysis, usability testing using scenario based testing.
Reviews SEO website content
Search Engine Copywriting and Keyword Density Analysis

Key steps executed for all usability studies:

Recruit users who represent the website's target audience
Moderate users through scenario's and tasks that model how the website is used
Formal report - findings and recommendations documented
Debrief and hand-over to web development team as usability test and Natural Search Engine Optimisation diagnostic results are key drivers for design changes

Recent Case Study: Starhub Mobile (www.starhub.com)

Three expert usability analysts from APT Strategies simulated usability testing when reviewing the StarHub website. The expert user analysts were male and female aged 23, 32 and 40 years of age. This critical evaluation analysis addressed the effectiveness of the relationship between the StarHub website and the user with a particular emphasis on the mobile section of the StarHub website. The expert users as much as possible tried to emulate tasks that would typically be undertaken by StarHub users. Hence, the evaluation was measured against the users goals of interacting with the StarHub website.

Section One: Critical Evaluation of the StarHub website

This section focuses on key areas of brand equity, design, navigation, download times, server errors, personalised services with specific focus on mobile user tasks including SMS functionality, data services and gaming.

Section Two: Critical Evaluation of the StarHub Product web pages

This section assesses each of the product web pages including Mobile, Business, CableTV, The Hub, IDD and Online against the following criteria:

Design
Navigation
Download time
Organisation and structure of information
Relevancy of content
Effect of usability on product appeal
Product definition, description and information.

This methodology ensured a comprehensive critical evaluation of the ‘Mobile’ and ‘The Hub’ sections as well as the complete StarHub website.

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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