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Whitepaper Review

(1.4Mb pdf)

APT Strategies has provided log file analysis using web analytics software since 1994 and is an authorised reseller of Urchin WebAnalytics software.

Web Analytics is the software tool you use to measure the ROI of your organisations website. From which Search Engines a visitor uses to find you, to behavioral patterns such as the paths visitors take through your site and their loyalty i.e. are they returning?

Put simply, in our opinion, "Urchin is smarter at doing this than any other product on the market."

How? By using both log files and cookie information, Urchin captures visitor parameters and true path data via the Urchin Tracking Module (UTM) - a free client-side data collection component that transparently sends additional data back to the server and into the log file.

The UTM uses a first-party cookie to overcome the effects of caches, proxies, and IP-recycling to provide the most accurate and complete reporting available from ANY analytics solution.

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Web Analytics is the software tool you use to measure the ROI of your web site. From which Search Engines a visitor uses to find you, to behavioural patterns such as the paths visitors take through your site and their loyalty i.e. are they returning?

Put simply, in our opinion, "Urchin is smarter at doing this than any other product on the market."

The UTM uses a first-party cookie to overcome the effects of caches, proxies, and IP-recycling to provide the most accurate and complete reporting available from ANY analytics solution.

Advanced Web Reporting Features

Fast, easy to install, server based technology that YOU manage
Multi-platform: Windows 2003/XP/2000/NT, Mac OS X, UNIX/Linux, Cobalt, and more versions available
Real-time accurate reporting for your Marketing Dept, webmaster and clients
100% easy-to-use web based control panel for Admin and End Users
Not just visitor tracking:
Search Engine tracking, search phrase tracking (per Search Engine), pay-per-click tracking, advertising tracking and more...
Legendary performance and resource efficiency, automatic backups, fault tolerance/recovery, and more...
Multi-lingual: English, Japanese, French, German and Spanish Reports
Export data from any report page to Excel, Word, or Tab formats
Interactive vector graphics using Adobe's SVG plugin
eCommerce and Web Clustering plugin modules
Simple, transparent pricing structure
Value-for-money: Base license = 100 profiles (100 web sites)

Recent Reviews: "Web Analytics Software Review"

Excerpts from the review:

"...a massive plus for Urchin is the use of Adobe's [SVG graphics] format, which allows users to 'interact' with graphs and pie charts... in practice, this is a very nice feature."

"Urchin v5.00: Great value-for-money; Small resource footprint; fast, ease of use for both end user and admin; SVG"

"Ease of Use (admin): Compared to WebTrends, this was an absolute breeze. A relatively 'light' download followed by a simple install script and the product was installed and registered in under 5 minutes!"

"Urchin's speed and ease-of-use for both administrator and end user, coupled with its low cost of ownership, makes this a very desirable package for web site owners and web hosting companies alike."

For more information, please contact:

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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