Search Engine Optimisation Experts with SEO and Search Engine Marketing strategies

SEO Expert Australia - Trusted in Search Engine Optimisation and Marketing

APT Strategies is Australia’s most experienced search engine marketing and SEO consulting company. Our team of search engine experts are Australia's most experienced combining strengths in web development, usability research, web journalism, business acumen and training.

All of APT Strategies search engine marketing consultants providing search engine marketing insights and SEO expert advisory services are located in Sydney, Australia. This ensures that our clients have latest access into the Australian search engine marketing trends.

APT Strategies SEO Experts have worked with companies including Google, Yahoo!, Jupiter Media, Toyota, IBM and other large clients. APT Strategies provides a 15 phase methodology for search engine optimisation to increase the natural listing search engine results and provides search engine marketing analysis and strategies for clients. APT Strategies provides the latest search engine marketing insights and search engine optimisation tips in our consulting practice

APT Strategies search engine marketing consultants continually upgrade the optimisation services for corporate clients to include the latest search engine marketing and optimisation services including Keyword Positioning, Specific Content, Search Engine Copywriting, Keyword Density Analysis and Search Engine Submission.

Since 1994, APT Strategies has provided search engine optimisation strategies. Our search engine marketing clients include some of Australia’s largest businesses. We practice ethical search engine optimization techniques in all aspects of planning an pay per click or cost per click campaign, website optimisation or website submission.

APT Strategies search engine consulting services are appropriate for corporate clients, search engine marketing consultants, Search Engine Marketing Agency and Search Engine Advertising Agency. Our approach begins with a full interrogation of the most trafficked search engines to determine the most appropriate Keyword Positioning and the potential audience size of each keyword phrase.

APT Strategies SEO consulting focuses on "Natural Optimisation" or "Organic Listings" which includes methodologies such as conducting website content audits, keyword selection techniques and a unique research based optimisation approach for increasing yields on pay per click advertising.

APT Strategies search engine optimisation strategies has over 15 phases, several of which are detailed below:

Search Engine Optimisation Keyword Positioning

These reports and SEO consulting analyze the competition that is out-performing your website on keyword phrases. APT Strategies make full recommendations on the website technical and content amendments required in order to improve positioning performance:

Identification of target campaign keyword phrases using our keyword selection techniques

Identification of exact phrases to improve search engine visibility by Search Engine Copywriting

Evaluation and Keyword Density Analysis

Measuring visibility of current keyword phrases

Determining benchmarks for future Search Engine Marketing Keyword Phrases to be audited against

Comparing and measuring selected keyword phrases used in pay per click advertising

Analysing backward linking

Determining which Keyword Positioning, your competitors are using to out-perform your website

Search Engine Website Content Audits

Using our 150 point checklist of over 45 key variables, we can determine the search engine suitability of your organisation's website. APT Strategies has found that most websites receive sub optimal scores of between 25% and 35%. Our auditing services identify specific typical deficiencies such as search engine copywriting and keyword density that we assist our corporate clients with. Request a complimentary Website Content Search Engine Audit report.

Search Engine Marketing and Optimisation Strategies

APT Strategies deliver clients reports and consulting services that feature analysis and recommendations on:

Website Content Auditing for Search Engines

Organic/Free Versus Paid inclusions

Cost Per Click Advertising with keyword phrases and descriptive phrases
Selecting a Search Engine Advertising Agency

Manual Search Engine Submissions

Google Adwords parameters (cost per click)
Overture/ Yahoo!
Backward Linking and Interlinking strategies
Meta and Descriptions Tags
Google PageRank and Yahoo! WebRank

Content – Keyword Phrase Usage

Content – Keyword Phrase Density

Search Engine Marketing Copywriting

Search Engine Copywriting is the writing of web content in a manner that not only reads well and adds value to the site audience it also enhances the search-ability and compatibility with search engines. Search Engine Copywriting greatly increases the ranking position of your site in search engine results when your pages are targeted to specific keywords. APT Strategies have provided copywriting services for hundreds of website using Search Engine Copywriting methods that will improve your position in ranking results, increase targeted leads to the relevant pages of copy and ultimately if done well will bring in long-term "free" traffic through the organic search engine results.

Search Engine Ooptimization Strategies

Our consulting services and reports are provided by our inhouse search engine marketing consultants and derived from the latest search engine industry news which enables organisations to gain valuable insight into Search Engine Marketing in Australia as well as important and relevant changes in the search engine industry.

Mergers and Acquisitions

– International Mergers and Acquisitions Activity

– Domestic Mergers and Acquisitions Activity

– Strategic Investment Opportunities

Search Engine Infrastructure Technology

– Vendor analysis of Spidering and Crawling Engines

– Technology Market share, popularity and results sharing within search engines

– Organic Algorithms and Page Ranking updates

– Paid Sponsorships updates

Search Engine Marketing - Cost Per Click Advertising

APT Strategies provide clients a strategic approach to cost per click and pay per click advertising. Our approach maximises efficiency of purchasing keywords on pay per click search engines. Our experience as search engine marketing consultants provides unique methodologies of Keyword Positioning and allows us to understand the most recent Search Engine Marketing Trends and optimize pay per click campaigns on a continuous basis.

Contact:
APT Strategies Pty. Ltd.
PO Box 1644
Double Bay, NSW 1360 Australia
Telephone: +61 2 8354 1344
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au