Search Engine Marketing Consultants - Search Engine Marketing Experts and and SEO Experts, Australia

Search Engine Marketing Consultants - Cost Per Click Advertising Services

APT Strategies is Australia's most experienced Search Engine Optimisation services companies having experience in consulting to over 500 of the largest websites in Australia. Focusing on search engine marketing which is underpinned by research and strategy, our search engine marketing consultants provides unique methodologies of Keyword Positioning and optimized pay per click campaign experience.

APT Strategies provide clients a strategic approach to cost per click and pay per click advertising. Our approach maximises efficiency of purchasing keywords on pay per click search engines. Our experience as search engine marketing consultants provides unique methodologies for Return on Investment of cost per click advertising.

Search engine marketing is arguably the single most cost-effective and accountable new client acquisition strategy available today. The cost per new client acquisition is far lower than historical benchmarks for other forms of internet (banner, sponsorship, affiliate) or offline media (television etc) advertising; and the ROI is far higher for many industry sectors.

Our search engine marketing consultants know the search engines Cost Per Click campaigns should run on!

Client campaigns are typically run on a range of search engines such as Google and Overture. Our search engine marketing specialists optimise the duration, allowing us to compare the results in terms of cost, generated leads, conversions and return on investment.

Our search engine marketing consultants understand the difference between Google and Overture.

Both essentially provide the same opportunity to an advertiser in terms of product mechanics – to serve an ad against a keyword search. However, an advertiser will find many differences between the search listings products upon setting up an advertising campaign. It’s imperative an advertiser understands these differences when planning and executing a search listings campaign.

Search Engine Marketing Case Study- Lost Opportunities in Australian Banking

One of the biggest buzzwords head by our search engine marketing consultants in the financial services sector in the recent past has been search engine optimisation. As its name suggests, Search Engine Optimisation (SEO) involves the 'optimisation' of a website to ensure that the major search engines rank the website highly when a specific keyword is used as the search query. Ensuring that your website is listed in the first 10 or 20 search engine results for a specific keyword or phrase is often the 'make-or-break' factor in the success or failure of any search engine marketing campaign. Our search engine marketing consultants understand this!

Search engines such as www.google.com.au and www.yahoo.com are providing financial services institutions with the ability to advertise by purchasing keywords that are typed into their search engines by an Internet user – such as credit cards, home loans and investment funds. Whilst many banks are buying keywords to rank higher in the sponsored section of results page on search engines, our search engine marketing consultants understand that buying keyword advertisements is leaving many banks with lost opportunities. There are keywords that are not being purchased, or worse still, many bank marketing executives don’t know the lost opportunities they are missing.

To illustrate the lost opportunities that Australian banks are missing out on, APT Strategies search engine marketing consultants considered the number of searches performed by Australians in August, 2004 on the word ‘credit card application’. The answer is 26,572. Most banking clients only purchase keywords such as credit card and often forget about the different ways that Internet users think about financial products and services. Although some search engines will display combinations of keywords contained in a users search, there are inevitably lost opportunities as not all combinations are known about and hence not purchased.APT Strategies search engine marketing consultants find your lost opportunities.

Australian Searches, August 2004
Search Term
credit card application	26,572
online credit card application	865
credit card application online	440
visa card credit application	339
Student credit card application	195
unsecured credit card application	160
credit card application for bad credit	113
instant credit card application approval	106
instant credit card application	96
Secured credit card application	90
credit card application center	81
bad credit card application	75
american express credit card application	73
business credit card application	71
Total	26,572

Whilst many banking institutions advertise on search engines and online directories, they face declining yields on their investment. Put simply, less Internet users are clicking on the sponsored links on the results pages of search engines. Therefore, it costs more to acquire a customer. This is based on our knowledge that today only 15 per cent of Internet users click on sponsored links where as 85% of users prefer the websites in the natural section (left hand side) of the returned results pages generated by search engines.