Search Engine Marketing Insights - Search Engine Optimisation, search engine marketing and strategies

Search Engine Marketing - Cost Per Click Advertising

APT Strategies provide clients with a strategic approach to cost per click and pay per click advertising. Our approach maximises efficiency of purchasing keywords on pay per click search engines.

Our experience as search engine marketing consultants provides unique methodologies of building keyword databases ensuring we understand the most recent search engine marketing trends and optimized pay per click campaigns on a continuous basis.

Benefits of Pay per click advertising on search engines

Increase vists and prospective customers cheaper than direct mail, press, radio and TV!
Increase registrations by directing new customers to specific destination webpages
Reduce ineffective banner advertising expenses
Manage all keywords and search engines with one login and username
Protect against over inflated costs with our 3rd Party verification tool
Conduct pay per click marketing with a combined natural optimisation approach for search engines.
Rank in both the natural and paid listings on Search Engine Results Pages (SERPs)
One interface to determine costs and return on investment for keyword categories

Return on Investment of Cost Per Click Advertising

Search engine marketing is arguably the single most cost-effective and accountable new client acquisition strategy available today. The cost per new client acquisition is far lower than historical benchmarks for other forms of internet (banner, sponsorship, affiliate) or offline media (television etc) advertising; and the ROI is far higher for many industry sectors.

Which search engine should your Cost Per Click campaign run on?

Client campaigns are typically run on a range of search engines such as Google and Overture. Our search engine marketing specialists optimise the duration, allowing us to compare the results in terms of cost, generated leads, conversions and return on investment.

What is the difference between Google and Overture?

Both essentially provide the same opportunity to an advertiser in terms of product mechanics – to serve an ad against a keyword search. However, an advertiser will find many differences between the search listings products upon setting up an advertising campaign. It’s imperative an advertiser understands these differences when planning and executing a search listings campaign.