In addition to search engine marketing, the search engine keyword analysis and optimisation services, APT Strategies ensure our clients websites are correctly submitted to search engines and provide advice on paid listings to maximise results in organic listings. Submissions should be compared to paid listings as well as the cost per click prices paid in search engine marketing campaigns.

APT Strategies has proprietary technologies that have been developed with the assistance of our search engine product development teams. Here are some tips for your search engine submission process:

TIP #1: Beware of Search Engine Submission Tools

APT Strategies has advised all clients to be aware of the pitfalls of automated search engine submission tools. Our search engine marketing process ensures that we know there are better ways to spend $99 to $499! These bulk submission software are being promoted by webhosting companies and Internet Service Providers. Search engines are besieged by these bulk submissions and the engineers who program the algorithms of the search engine have bypassed these bulk attempts to junk mail their search engines and directories.

TIP #2: Understand how Search Engines operate

APT Strategies understand that there are different types of search engines which index keywords, specific content and keyword density information in different ways:

• Crawler-Based Search Engines: Spiders crawl and index the web.
• Human Powered Directories: Web sites are submitted and reviewed by humans.
• Mixed Results: Many engines now use a mix of results from indexed and reviewed sites.

Below is an overview of the different Search Engines, who provides each with results, paid results and back up directory listings. Understanding these facts and monitoring them provides APT Strategies with a solid foundation to give our clients the best advice on search engine submission practices.

TIP #3: Quality not Quantity of Search Engines

APT Strategies submission policy and practices are based on quality not quantity. With hundreds of search engines and directory listings, it is important that you are aware of the relationships that they each have with each other. This effects the organic listings on search engines, a critical component in your Search Engine Optimisation strategies.