Keyword Content for Search Engines- Improving Website Visibility for search engines

 

APT Strategies provide clients with a range of options for increasing and diversifying content leading to increased natural optimisation via keyword selection on search engines and search engine marketing.

APT Strategies analyses the current search engine marketing campaigns and domain visibility with the search engines and identifies any potential blocks or barriers that may limit search engine results. This includes analysis of:

  • Site Structure and Architecture

  • Meta, Title & Description Tags

  • Linking Strategies, Google PageRank and Yahoo! WebRank

  • Content Relevance– Keyword Phrase Usage

  • Content Density – Keyword Phrase Density

  • Visitation – statistics the search indexation of your website

CASE STUDY: Estée Lauder and Search Engine Visibility

The follow table simulates the results that a search engine spider would see when indexing the www.esteelauder.com.au home page. APT Strategies ensure that specific content is included in websites, subdomains, micro-sites and other partner sites such as affiliates. This is crucial in any search engine marketing campaign. The Estee Lauder site provides content for search engines to browse and index. The follow table simulates the results that a search engine spider would see when indexing the http://esteelauder.com.au home page.

Search Engine Spider Visibility Results

Status

200 (return error code 0)

Spider url

http://www.esteelauder.com.au

User Agent

Mozilla/4.0 (compatible; MSIE 5.0; Windows NT 5.0) 198.142.169.131

Spider title

Home Page / Home - Estée Lauder

Spider meta desc

No description available.

Spider meta keywords

 None

 

Spider Text

beyond paradise Men Estée Lauder Australia homepage What' new at Estée Lauder Australia Estée Lauder Skincare Estée Lauder Makeup Estée Lauder Fragrance Estée Lauder Store Listings Register with Estée Lauder beyondparadise Men Lauder beyondparadise Men Amber Bronze Go Bronze Plus What's new? Mother's Day Mother's Day gifts to make her day. Click here Beautiful Sheer Lighthearted, radiant, romantic Click here Estée Lauder pleasures intense new flowers new pleasures The exciting new fragrance from Estée Lauder. Click here --> ©2004 Estée Lauder Inc. All worldwide rights reserved. Site Map | Contact Us | Privacy Policy | Terms and Conditions Estée Lauder in the USA Estée Lauder in Canada Estée Lauder in Great Britain Estée Lauder in France Estée Lauder in Germany Estée Lauder in Spain Estée Lauder in Japan Estée Lauder Korea Estée Lauder Ireland Estée Lauder Worldwide
 

Estée Lauder site has a Page Ranking 4/10

Another factor that determines a sites positioning in Google results is PageRank. PageRank works off a method where Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the PageRank of the site that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Currently the Estée Lauder site has a Page Ranking of 4/10. This would be viewed by the industry as good, however the Estée Lauder is not capitalizing on this page rank for the intended areas.

For more information on providing specific search engine content to your website to optimise search engine results and search engine marketing, please contact:
 

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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