Density analysis refers to the number of times a word, phrase or saying appears on a website. Density of keywords, products or services is a key consideration when optimising your website for search engines and search engine marketing.

As the position of your advertisement or 'sponsored links' in search engine marketing campaigns depends on how many people click on the advertisement, having your website also featuring in the natural listings needs to be given priority.

APT Strategies understand that only 30% of people click on the paid listings or sponsored listings on returned results pages of Search Engines such as Google and Yahoo. Apart from search engine marketing, the search engines look for and continually optimise the density of content and keywords across websites.

APT Strategies 'density analysis' is critical for any natural optimisation and search engine marketing campaigns.