Search Engine Strategies Planning Programme

 

Since 2002, APT Strategies has provided a Search Engine Strategies Planning programme for corporate clients involving the full interrogation of the most trafficked search engines to determine the most appropriate keyword phrases and the potential audience size of each keyword phrase. This 12 month subscription provides an ongoing service and insights into the latest trends in search engine marketing:

 

Keyword Positioning

Specific Content

Search Engine Copywriting

Keyword Density Analysis

Search Engine Submission

 

Market Forecasts for Keywords

As part of APT Strategies Search Engine Strategies Planning Programme, we can advise on the total market Australian search. Our methodologies allow us to provide a market forecasts on a list of generic keyword phrases that are essential to our clients businesses. 

 

3G Search Terms

Australian Searches

 3g

5,605.0

 3g uploads

2,636.8

 3g ringtone

806.8

 3g free ringtone

607.0

 3g phone

601.8

 3g mobile

321.1

 3g mobile phone

225.3

 3g mobiles

162.7

mobile video phone

120.3

 3g hutchison

49.1

 3g game

47.5

 nokia 3g

45.5

 3g hutchinson 

19.4

 3g handsets

17.8

 

 

Total Search Terms in Australia

(past 30 days)

11,266

 

Subscribers to APT Strategies Search Engine Strategies Planning Programme receive:

 

1. Market Review
These three reports derived from the latest search engine industry news will enable your organisation to gain valuable insight into the important and relevant changes in the search engine industry.
 
Mergers and Acquisitions Report
–        International Mergers and Acquisitions Activity
–        Domestic Mergers and Acquisitions Activity
–        Strategic Investment Opportunities
 
Search Engine Infrastructure Technology Review Report
–        Vendor analysis of Spidering and Crawling Engines
–      Technology Market share, popularity and results sharing within search engines
–      Organic Algorithms and Page Ranking updates
–      Paid Sponsorships updates
 
Corporate Governance Guidelines Report
–        Latest news in acceptable optimisation techniques covering issues such as:
–        Linking strategies
–        Keyword phrases densities
–        Redirects
–        Subdomains
–        Spamming

 

2. Realizing Existing Assets Report

This report is derived from a log file analysis to determine the current activity on the website from search engines and identify any areas or blocks that prevent the full spidering of the website. The report provides an analysis of:

  • Current Consumer Traffic

  • Consumer Paths Taken

  • Time Spent on Pages

  • Incoming traffic – Search Engines

  • Incoming traffic – Keyword Phrases

3. Keyword Phrase, Competitor Analysis and Positioning Report

This report analyzes the competition that is out-performing your website on keyword phrases. Our reports make full recommendations on the website technical and content amendments required in order to improve positioning performance:

  •  Identification of target campaign keyword phrases

  • Identification of market potentials and exact phrases

  • Identification of keyword phrases of competitors

  • Evaluation and keyword phrase density report

  •  Measuring visibility of current keyword phrases

  • Determining benchmarks for future keyword phrases to be audited against

  • Comparing and measuring selected keyword phrases against competition

  • Analysing and reporting on competitor backward links

  • Determining which competitor keyword phrases are out-performing

4. Domain Functionality Report

This report analyses the current domain visibility with the search engines and identifies any potential blocks or barriers that may limit search engine results.

–        Site Structure – Frames, Flat Files, CCS, Database driven, Search Engine friendly

–        Meta, Title & Description Tags

–        Linking and Page Rank

–        Content – Keyword Phrase Usage

–        Content – Keyword Phrase Density

–        Visitation – statistics on which spiders last visited the website and to what depth

 

5. Search Marketing Strategy Report

These reports feature analysis and recommendations on:

 

  • Target Search Engines
  • Organic/Free Versus Paid inclusions
  • The use of sponsored advertising on keyword phrases.
  • Site Optimisation Requirements
  • Paid Inclusions
  • Manual Search Engine Submissions
  • Adwords parameters (cost per click)
  • Linking Strategies
  • Analysis of how search engine friendly the website is including a technical audit of the dynamically generation, frames, flat files, cascading style sheets, nomenclature, flash files, ID parameters and search queries
  • Meta and Descriptions Tags
  • Linking and PageRank
  • Content – Keyword Phrase Usage
  • Content – Keyword Phrase Density

6. Ongoing Monitoring, Reporting and Review

Once the optimization process has been implemented, APT Strategies monitors and reports on the results on a quarterly basis. Our further analysis ensures that recommend changes are evaluation, further enhancing our clients search engine positions on a continual basis. Our analysis and will includes:

 

For more information, please contact:

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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