Orange Segmentation Report: Data Services Forecasts

APT Strategies was commissioned by Orange Australia to conduct primary and secondary research of the Australian mobile data market. The extensive project consisted of over 150 interviews to determine market potential, market forecasts, mobile data - what is next subscriber identity model (sim) kits, short messaging services (sms) and the demand cycle and propensity for forecasted data services.

A further 50 leading Australian industry analysts were interviewed for their opinions and a competitor analysis was also undertaken based on key performance indicators with Vodafone, Cable and Wireless Optus, Telstra, Virgin, Ericsson, Motorola, Nokia and Samsung.

Online Wireless Surveys

APT Strategies Wireless Online Surveys probe consumers regularly about their mobile usage, carrier and customer satisfaction. Send an email to info@aptstrategies.com.au for more information.

Competitor Benchmarking Report: Global Wireless Sector

APT Strategies was commissioned by Starhub to quantitatively assess the mobile section of the StarHub website relative to competitors using a range of criteria. The competitors that were analysed were chosen in conjunction with StarHub management and include: • Australasian Region: Telstra Mobile http://www.telstra.com.au   • Asia Pacific: Singtel http://www.singtel.com   • Europe: 02 http://www.02.co.uk

The criteria that each of the competitor’s websites was analysed by include;

• Depth, Variety of Content and Functionality
• Depth and Variety of Website
• End-to-End Ecommerce Capabilities
• Content Functionality and Tools
• Layout, Presentation and Navigation
• Content Integration
• Value Proposition to Users
• Quality and Amount of Video, Audio and Multimedia
• Speed and Reliability of Content.

IBM - APT Strategies' Executive Wireless Internet Alert report

APT Strategies prepared the Executive Wireless Internet Alert report for IBM. This report's objective was to alert Executive Management about how today's important business processes have been significantly improved with wireless technologies. This evaluation was based on a research conducted in Australia throughout February 2001.

Included in this report are recommendations that are relevant to Australian businesses, examples on business productivity and customer service improvements brought by the convenience of wireless technologies, a case study (IBM's e-business Innovation Centre), as well as a glossary of wireless terms.

Contact:
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Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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