Online Surveys, SearchForecast and eRatings

Since 1994, APT Strategies has completed over 50 online surveys. APT Strategies is very well placed to provide clients with segmentation, online questionnaire design, production, data collection and analysis.

Since 1996, APT Strategies has conducted "The Australian Online Readership Survey" and "The Australian Online Brands Survey" - amassing over 50,000 online responses per year in which over 450 Australian websites supported by running banner ads and buttons.

Recently, over 70 websites participating and sponsored APT Strategies, "Global Mindset Online Survey" which involved Telstra.com, Channel 7 websites, the Australian Stock Exchange, SEEK.com.au, Looksmart.com.au, Start.com.au, OzEmail.com.au, Jobnet.com.au, Yellowpages.com.au, Ticketmaster7.com.au, Whitepages.com.au, Wishlist.com.au, the Trading-Post and many more.

In 2004, APT Strategies launched the Australian Search Engine Marketing Survey to provide insights into the search engine optimisation and pay per click advertising industry.

APT Strategies recently undertook a combination of indepth interviews of the leading Australian advertisers and agencies as well as an online survey to measure their client satisfaction, views and future trends in online advertising and marketing.

APT Strategies is a full member of the Market Research Society of Australia and adheres to the practice of market, social and survey research in Australia in accordance with the MRSA Code of Professional Behaviour.

Surveys Via 1,800 Australian Websites

APT Strategies can reach over 1,800 affiliate based website partners in Australia by utilizing the proprietary affiliate software of our partnership with Commission Monster. Commission Monster is Australia's largest affiliate company providing clients with the benefit of only paying for each survey completed, competition or lead that is generated.

Internet Ratings and eCommerce Rankings

APT Strategies provide a range of independent internet ratings for clients who require quantitative analysis of their website traffic - see SearchForecast. Increasingly, measuring website traffic is critical for optimising search engine marketing strategies and analysing online consumer buying patterns. APT Strategies take a balanced view of log files, third party statistics and keep clients informed on how to ensure that the unique audiences can be optimised by search engines.

By reviewing log files together with information provided in APT Strategies Keyword Positioning reports, Keyword Density Analysis and search engine submission reports, we assists clients in improving their internet website proficiency.

Conducting online surveys and measuring Internet Ratings is critical for optimising search engine marketing strategies and analysing online consumer buying patterns.

 

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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