APT Strategies has conducted various projects in the both state and Federal Government since 1996. APT Strategies has demonstrated its abilities in undertaking Internet, Government to Business (B2G) and Government to Citizen (G2C) e-commerce research, strategy projects and training for the both state and federal government departments.  

 

An example of APT Strategies clients include:

 

 

2005 VET International Project for Australian Flexible Learning Framework http://www.flexiblelearning.net.au 

Download the PDF version of the 'Reaching your market - Increase Web Traffic' report now

 
Multimedia Victoria
 
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Federal Department of Communications, Information & the Arts

 

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Department of Education, Employment and Training (Victoria)      Download a PDF version of the eMarketing for TAFE Guide

 

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The National Office of Information Economy                                  Download a PDF version of 'Trusting the Internet'

 

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New South Wales Office of Information Technology   oit.gif (844 bytes)

 

Download the following case studies:

eBusiness Case Study on Website Content Management- Northcote Pottery
eBusiness Case Study on Website Content Management- Angelsea Online

 eBusiness Case Study on Supply Chain Management - Sundowner Motor Inns
 eBusiness Case Study on Supply Chain Management - Rocket Distribution

 eBusiness Case Study on Online Process Automation - Hallis Recruitment
 eBusiness Case Study on Online Process Automation - Godings
 eBusiness Case Study on Online Process Automation - Food-Right Supermarket

 eBusiness Case Study on eMarketing - MWT Australia

eBusiness Case Study on Online Buying and Selling - The Coffee Company
 eBusiness Case Study on Online Buying and Selling - Clearstream Olive Farm

eBusiness Case Study on Broadband and Infrastructure - HD Rides
 eBusiness Case Study on Broadband and Infrastructure - Hanging Rock Winery

eBusiness Case Study on Approaching Export - Stuck on You (Australia)

eBusiness Case Study on Wireless and Mobile applications - Ivoclar Vivadent Australia
 eBusiness Case Study on Wireless and Mobile applications - Paesano Restaurant

eBusiness Case Study on  Knowledge Management (Using Intranets)- International Horse Transport
 eBusiness Case Study on  Knowledge Management (Using Intranets)- Building Integration

eBusiness Case Study on Electronic Customer Relationship Management - McKenzie Consulting
 eBusiness Case Study on Electronic Customer Relationship Management - Networx Events

 eBusiness Case Study on eSecurity and Trust - Mothersdirect.com.au

B2B E-COMMERCE REPORT FOR SMALL TO MEDIUM BUSINESSES

APT Strategies prepared the - B2B E-commerce Report for Small to Medium Businesses - for the Office of Information Technology. It is designed to assist small-to-medium sized businesses establish a retail Internet website and begin conducting electronic commerce.

The B2B report, E-Commerce Case Studies, provides case studies of 15 NSW-based companies which illustrate how business operators have taken advantage of new technology and benefited from e-commerce.

Click here for an example of a case study prepared on the Australian Museums Online.

B2B E-commerce is expected to offer increasing benefits to business across NSW, as traditional barriers for industry development will be reduced.

Download the B2B Report - Small Business E-Commerce Case Studies:
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Where to Go? How to Get There?

Australian Small to Medium sized enterprises (SMEs) will be given a boost in the management of their online activities with the release of a new e-commerce report prepared by APT Strategies for the National Office for the Information Economy (NOIE). Where to Go? How to Get There 2000 details a selection of key websites that will assist SMEs throughout Australia in understanding the myriad of stakeholders required for businesses to conduct electronic commerce.

The report covers over 50 E-commerce solution providers including: Associations, Market Places, Commerce Service Providers, Advertising, Customer Loyalty. Knowledge Management, Efulfillment, Recruitment, Emerging Technologies, Training and Conferences and Retailers.

Download Where To Go? How To Get There 2000 (Requires Adobe Acrobat reader) 
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"Trusting the Internet - A small business guide to E-security".

APT Strategies was commissioned by the National Office of Information Economy to produce the 80 page guide - "Trusting the Internet - A small business guide to E-security" .

he guide is aimed at helping Australian small and medium businesses understand the key issues of Internet security. Businesses need to be aware of security issues when they are browsing a website, sending emails, conducting e-commerce transactions, dealing with government agencies online and conducting e-business activities. Key Questions answered with case studies include:

  • Why do I need e-security?
  • How do e-security technologies work?
  • How can I send emails securely?
  • How can I conduct secure transactions online?
  • How can I deal with other e-security threats?
  • Why is privacy an important issue for e-security?
  • What laws apply to e-business?
  • Where can I find more information?

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CASE STUDY: Department of Education, Employment and Training (Victoria)

 

From July 1998 to January 1999, APT Strategies successfully completed a 5 stage research and strategic consultancy for OTFE and the Department of Education, Employment and Training (Victoria). A complete copy of the reports are available at http://www.aptstrategies.com.au/otfe  

 

In this project, OTFE had identified a requirement to better their understanding on how to successfully market VET services and to attract overseas students using the Internet. To meet this requirement, APT Strategies produced 5 research reports, with several research stages being conducted simultaneously.  

 

The project involved the following research stages:

 

Stage One:
Desktop research of over 100 education providers around the world.
Stage Two:
An online questionnaire which 1500 respondents completed.
Stage Three:
Indepth telephone interviews with 50 key decision makers within VET Providers client groups.

 

The analysis stages combined the research results with the commercial experience of the APT Strategies Team to:

 

Stage Four:
Develop and document the Internet business models for VET.
Stage Five:
Document the Successful Guide to Internet Marketing for VET launched by the Minister of Education

 

Project Management

During the OTFE project, APT Strategies liaised closely with stakeholder  organisations and a range of project managers including OTFE's project manager. There were six (6) briefings with stakeholders including ANTA to ensure that the research objectives and questionnaires as well as report templates were developed within the framework of A Bridge to the Future Australia's National Strategy for Vocational Education and Training 1998 - 2003

 

APT Strategies developed the website at http://www.aptstrategies.com.au/otfe which was constantly updated so that stakeholders throughout Australia could view the status and final reports that were published online.

Strategic Business Planning Experience

Stage Four of the OTFE project involved a report that detailed supplementary and alternative revenue models as well as the short and long term strategic marketing and branding directions for OTFE and VET. The report followed several strategic review sessions with stakeholders involved with VET.  

 

Several thousand copies of the Stage Five report, 'Successful Guide to Internet Marketing for VET', were printed and sent to the VET providers.  

 

 

'Successful Guide to Internet Marketing for VET' integrated the first 3 stages of research and focused on strategies and recommendations. A high level strategic document, it also focused on implementation and how to practices. The Honourable Minister Phil Honeywood launched the report in 1999.  

 

As the Internet is one of the driving forces in A Bridge to the Future Australia's National Strategy for Vocational Education and Training 1998 - 2003, APT Strategies can conduct the research and deliver the report requested in this tender with a thorough understanding of the application of technology with VET.  

 

In this research project, APT Strategies completed multiple research stages at the same time to ensure timely delivery of the entire project. The project involved simultaneous desk research, field research - including online surveys and offline indepth interviews - whilst maintaining a strategic overview for the preparation of the final stage reports.

 

During this six month period, APT Strategies' project manager held weekly work in progress meetings and telephone conferences with various members of DEET and OTFE, including six half day strategy debriefings. This involved understanding the objectives of various stakeholders from both Federal and State bodies, VET providers - including those from urban, regional and rural areas.  


Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

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