Case Studies- Client Reports

Content Management System Review for RACV  

APT Strategies reviewed the content management system for the RACV website http://www.racv.com.au. With over 1.1 million members, the Royal Automobile Club of Victoria provides a range of travel, leisure, roadside assist and financial services. This expert analysis ensured that the vendors were meeting all requirements which RACV required in their website content management software.

Silver Check Website Review  

APT Strategies undertook a strategic review of the Silver Check website http://www.silvercheck.com.au and provided specific additional content on issues such as grey hair dyes, grey hair shampoos and how to manage grey hair. APT Strategies analysis assisted Silver Check in a providing additional online channels to promote their products and to increase their visibility to search engines.

 Nestle Best Practice Website Review

APT Strategies were commissioned by Chemistri to review and benchmark the functional specifications of the Maggi Noodolbot website (www.noodolbot.com). Our analysis focused on:

  • Comparing the Noodolbot website to key competitive criteria
  • Identifying best of breed analysis of websites in the 8 to 14 year old, gaming and community sectors

Specifically, APT Strategies researched leading category killer websites to determine best practices for the Noodolbot website. These websites were compared with Noodolbot on the following categories:

  • Security
  • Content
  • Personalisation
  • Content
  • Traffic Escalation Strategies
  • Market Research

Expert E-Commerce Analysis for Middletons Lawyers

APT Strategies prepared a report for Middletons Lawyers (www.middletons.com.au) to support a Federal Court action being undertaken by their client, who's trade mark in Australia and throughout the world was been infringed by the use of unauthorised websites selling their client products.

APT Strategies was commissioned to expertise analysis and evidence on the following matters:

  • General background as the extent and nature of sale of products via the internet.
  • The issues confronting traders who accept orders for their products from consumers in other countries.
  • The methods, if any, by which brand owners, manufacturers, distributors, wholesalers and retailers control the sale of their products over the internet to consumers to ensure compliance with relevant laws or their obligations under agreements including any circumstances (a) where there are different owners of trade marks in different jurisdictions; and/or (b) where there are different distributors appointed in different jurisdictions with exclusivity for distribution in that territory, given the global availability of internet sites and the ability for consumers to order products from an internet site anywhere in the world.
  • The issues concerning the sale of products over the internet where the sale of that product may be illegal or regulated or controlled differently in various jurisdictions or there is particular labelling requirements in various jurisdictions.
The Sensis Online Media & Advertising Report

APT Strategies were commissioned by Sensis to prepare a qualitative and quantitative report on the outcomes from 50 surveys conducted with both direct clients and media agencies within the Australian online advertising and media market.  The report provided an overview of the online advertising and media market in Australia to assist Sensis in their strategic planning for online advertising. The report reviewed:

  • Media Planning/Buying
  • Sponsorship
  • Email Marketing
  • Wireless Advertising
  • Research
  • Targeting
  • Online Advertising - Product Offering
  • Campaign Analysis
    •

The WildKard Youth P2P Marketing Report: The Personal Card

APT Strategies was commissioned to conduct research for Wildkard, a personal contact card created specifically for youth; combining direct marketing, loyalty programs and brand-image advertising. 

Read Insights into Australia's youth market:

  • Brand Awareness and Propensity - inclusive of Diesel, Nokia, Billabong, Pepsi, Sony
  • Mobile Phone Usage patterns
  • Internet usage patters
  • Segmentations include Teenager's, University Students, Young Mobile Workers and Travellers 
  • Content requirements - Sport Information, Games, Car Information and Fashion
  • Wireless Interactive usage patterns - Music/ Ringtones downloads and SMS 

Wildkard (www.wildkard.com.au) sends registered consumers 15 personal contact cards with their name (or nickname), phone number and email address on one side and a selected brand, company logo or 'call to action offer', or a combination of all these on the other side. The consumer is encouraged to hand their cards out to their friends, old and new, with this next 'generation recipient' then being invited to order their own set of wildkard's, via the sponsor's look and feel web landing page.
 

GRV Media, Light Rail Passenger Research

The following report has been authorised by our clients to be published on the website.

APT Strategies was commissioned by GRV Media to understand the key commuter market, gauge the reaction to the newly introduced entertainment service and obtain suggestions on how the service could be improved. The results and findings of this research document will be implemented by GRV Media as part of a staged process of delivering the passengers a valuable and beneficial service. APT Strategies conducted attitudinal research on the Metro Light Rail passengers, which confirmed that the majority of passengers are interacting with the system.

A .pdf version of this report is available.

Enter Email Address:


Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322
Facsimile: +61 2 9360 0385
Email: info@aptstrategies.com.au

Home  Government Research  Usability  Search Engine Optimisation SearchForecast Search Engine Marketing Workshops Site Map Contact Us Email Us

 © 1996-2006, APT Strategies