Introduction
Research Method.
I. Introduction To Retail Industry
1. General Situation
1-1 Development Scale.
1-2 Development Situation
1-3 Ownership Structure
2. Retail Industry In Different Regions.
2-1 Retail Industry In Hong Kong
2-2 Retail Industry In Beijing
2-3 Retail Industry In Shenzhen.
2-4 Retail Industry In Shanghai
2-5 General Introduction To China’s Listed Commercial Companies
In 1998
2-6 Characteristics Of Listed Commercial Companies In 1998
3. Conditions Of Sino-Foreign Joint Ventures.
3-1 Direct Foreign Investment In China’s Retail Industry.
3-2 Regional Distribution
II. Retail Market Of China.
1. General Characteristics Of The Operation Of China’s Consumer
Goods Retail Market In 1998
2. Non-Shop Sales
2-1 Mail Order
2-2 Tv Shop.
2-3 E-Business
III. Retail Consumption In China
1. Market Situation Of China’s Retail Consumer Commodities
1-1 Few Changes In Bestsellers
1-2 Market Changes Of Different Consumer Commodities.
1-3 Brand Popularity
2. Retail Consumption In 1999
2-1 Retail – Crazy Promotion Paid Crazy Price
2-2 Household Electrical Appliances – Brand Competition Demonstrated
Brand C 56
2-3 Garment – Stable Market Of Domestic Brands
2-4 Cosmetics – Dominance Of Foreign Brands
IV. Development Situation Of Major Retail Services
1. Department Store
1-1 Current Situation Of Chinese Department Stores
1-2 Large Department Stores In Difficulties
1-3 Sales Profits Of Major Department Store Retail Enterprises
1-4 Net Profits Of Major Department Store Enterprises
2. Supermarket
3. Specialized Shop.
4. Convenience Store
5. Shopping Center
6. Warehouse Style Store
V. Conclusion
1. Weak Points Of China’s Retail Industry
1-1 Incomplete Management Of Retail Industry
1-2 Incomplete Sales Network.
1-3 Economic Benefits Decrease Caused By Construction Rush Of Large
Stores.
1-4 Four Reasons For The Recession Of Large Department Stores
2. Reform Measures For China’s Retail Industry
3. Development Trends And Estimation Of China’s Retail Industry
3-1 Modes Of Operation
3-2 Sales Region
3-3 Ways Of Sales.
VI. Impacts Of China’s Wto Entry On Retail Industry
1. Impacts Of China’s Wto Entry On Domestic Retail Industry
2. Impacts Of China’s Wto Entry On Wholesale Industry
3. Impacts Of China’s Wto Entry On Foreign-Funded Enterprises
4. Suggestions On Foreign Investment In China’s Retail Industry
5. Future Development Trend And Prospects For China’s Retail Industry
VII. Industrial Policies
1. Industrial Policies On Foreign Investment In Retail Industry
2. Policy Memo On Pyramid Sales
Appendix
1. Major Events Of Retail Industry In Coast China.
2. Provisional Regulations On Foreign-Invested Commercial Enterprises
(State Economic And Trade Commission, 1996)
Contents Of Tables
Table 1. Legal Persons And Production Of Retail Enterprises In Beijing
In 1998 (According To Registration Types)
Table 2. Top 10 Per-Share Gains In 1998
Table 3. Top 10 Per-Share Net Assets In 1998
Table 4. Top 10 Net Assets Gains In 1998
Table 5. 1998 Operation Of Commercial Companies Listed With Others’
Shells
Table 6. Sino-Foreign Joint Venture Or Cooperative Retail Enterprises
Approved By The State Council (By Oct998)
Table 7. Outlets Of European Retail Enterprises In China
Table 8. Changes Of Commodity Retail Prices And Resident Consumption
Prices In 199832
Table 9. Chain Enterprises With More Than 50 Million Yuan Of Sales
In 1999
Table 10. Shows The Retail Commodity Sales In Beijing In 1999
Table 11. Enterprises With 55 M Yuan Of Profits (Jan.-Nov999)
Table 12. Enterprises With More Than 400 M Yuan Of Accumulated Sales
Net Sales Income (Jan.-Nov999).
Table 13. Representative Membership Warehouse Style Stores In China
Contents Of Figures
Figure 1. Consumer Retail Market Shares In 1998 (According To Forms
Of Economy).
Figure 2. Growth Of Commodity Retail Sales Of Large And Medium-Sized
Commercial Enterprises In 1998