Copyright
Research Method
Sources
Terminology and Definition
Major Conclusions
1 Outlook for China’s Economy
1.1 Gross Domestic Product
1.2 National Per Capita Income and Levels of Consumption
1.3 National Foreign Exchange Reserves
1.4 Import and Export Trade
1.5 Tariffs
1.6 Foreign Investment
1.7 Population and Employment
2 Comprehensive Description of China’s Biscuit Industry
2.1 Development Status of China’s Biscuit Industry
2.2 Comprehensive Description of China’s Biscuit Trade
2.3 Categories of China Biscuit Products
3 Analysis of the Scales of China Biscuit Market
3.1 Scale of China’s Biscuit Market
3.2 Analysis of Demand in China’s Biscuit Market
4 Biscuit Supply in China Biscuit Market
4.1 Total Output of China’s Biscuits from 1996-2000
4.2 Regional Outputs of China’s Biscuits in 2000
4.3 Analysis of Import/export in China’s Biscuit Market
4.3.1 Analysis of Major Import Regions and Import Status
4.3.2 Analysis of Major Export Regions and Trade Status
4.4 Analysis of the Balance of Supply/Demand in the Biscuit Market
5 Analysis of Competition in China’s Biscuit Market
5.1 General Status of Major Brands in China’s Biscuit Market in 2000
5.2 Major Biscuit Brands and Their Market Shares in China’s Biscuit Market
5.3 Major Regional Biscuit Brands and Their Maket Shares in China
5.3.1 Major Biscuit Brands and Their Market Shares in Beijing’s Biscuit Market
5.3.2 Major Biscuit Brands and Their Market Shares in Shanghai’s Biscuit Market
5.3.3 Major Biscuit Brands and Their Market Shares in Wuhan’s Biscuit Market
5.4 Major Competitive Enterprises in China’s Biscuit Market
5.4.1 Nabisco
5.4.2 Kangshifu
5.4.3 Danone
5.4.4 Keebler
5.5 Analysis of Sales Strategy
5.5.1 Advertising Strategy
5.5.2 Analysis of Sales Promotion Strategies
5.5.3 Price Strategy
5.6 Sales Channels
5.6.1 Sales Channels of Domestic Biscuit Enterprises
5.6.2 Sales Channels of Foreign-invested Biscuit Enterprises
5.6.2.1 Kangshifu’s Sales Pattern
5.6.2..2 Nabisco’s Sales Pattern
5.6.2..3 Advantages and Disadvantages of Kangshifu and Nabisco’s Sales Patterns
6 Prediction of the Development of China’s Biscuit Market from 2001-2005
6.1 Effect on the Biscuit Trade after China Joins WTO
6.2 Prediction of Production
6.3 Prediction of the Market’s Scale
Appendix: List of 50 China's Biscuit Enterprises in 2000
Tables
Table 1 GDP, Growth Rate and Inflation Rate 1996-2000
Table 2 National Per Capita Income 1996-2000
Table 3 National Price Indices 1996-2000
Table 4 National Foreign Exchange Reserves 1996-2000
Table 5 Exchange Rates (Middle Rate)
Table 6 Import and Export Trade 1996-2000
Table 7 Mainland China's Top 5 Trading Partners in 2000
Table 8 Foreign Investment 1996-2000
Table 9 Actual Value of Foreign Capital Used 1996-2000
Table 10 Total Population 1996-2000
Table 11 Employment Rate 1996-2000
Table 12 Comprehensive Indices of Major Trades in China’s Food Industry in 2000
Table 13 Categories of China Biscuit Products
Table 14 Scales of China Biscuit Market in 1998-2000
Table 15 Scales of China’s Biscuit Market in 2000
Table 16 Growth Rates of Output of China’s Biscuits from 1996-2000
Table 17 Regional Outputs of China’s Biscuits in 2000
Table 18 Biscuit Import/export Volumes in China from 1996-2000
Table 19 Countries/regions Exporting Biscuit to China and the Trade Status in 2000
Table 20 Countries/regions Importing Biscuit from China and the Trade Status in 2000
Table 21 Ranks of Biscuit Brands in China’s Biscuit Market from 1996-2000
Table 22 Ranks of the Top 10 Brands as for the Sales in North China, Northwestern Region and Northeastern Region in 2000
Table 23 Ranks of the top 10 Brands as for Sales in the Southwestern Region, South-central Region and East China in 2000
Table 24 Ranks of Biscuit Brands Sold in Beijing Large-scale Supermarkets, Stores and Chain Shops
Table 25 Ranks of Biscuit Brands Sold in Shanghai Large-scale Supermarkets, Stores and Chain Shops
Table 26 Ranks of Biscuit Brands Sold in Wuhan’s Large-scale Market Groups and Chain Shops
Table 27 Indices of Biscuit Enterprises of Different Economic Types in 2000
Table 28 Outputs from Major China Biscuit Enterprises in 1999-2000
Table 29 Major Products from Nabisco
Table 30 Major Products from Kangshifu
Table 31 Major Products from Danone
Table 32 Major Products from Keebler
Table 33 Status of TV Advertisements of China’s Biscuit Enterprises in 2000
Table 34 The First 10 Regions as for the Values of Biscuit Ads in 2000
Table 35 Characteristics of Biscuit Prices in China
Table 36 Sales Proportions of Domestic Biscuit Enterprises
Table 37 Sales Proportions of Foreign-invested Biscuit Enterprises
Figures
Figure 1 Output of China’s Biscuits from 1996-2000
Figure 2 Market Shares of the First 10 Biscuit Brands as for Sales in China’s Biscuit Market in 2000
Figure 3 Sales Channels of Domestic Biscuit Enterprises
Figure 4 Sales Channels of Foreign-invested Biscuit Enterprises
Figure 5 Sales Flow Chart of Tingxin International Corporation (Kangshifu)
Figure 6 Nabisco’s Sales Pattern
Figure 7 Prediction of China’s Biscuit Outputs for 2001-2005
Figure 8 Prediction of the Scale of China’s Biscuit Market for 2001-2005