II. Market status
1. Market scale
1.1 characteristics of market trend
1.2 brand behavior in the market
1.3 change trends of sizes
2.market consumption requirements
3. Rural color tv market analysis
3.1 summary of rural color TV market
3.2 basic features of rural TV market
3.3 brand characteristics of TVs possessed in the rural families at present
3.4 acknowledgement channels of rural residents about TVs
3.5 considerations of the rural residents in the purchase of TVs
4. Market occupation structure
5. Sales channels
5.1 retails by big shopping centers
5.2 direct sale by the manufacturers
5.3 exclusive shops
5.4 professional markets
6. Sales strategy
7. Selling price
7.1 list of domestic and foreign TV brands on shanghai color TV festival in 1999
7.2 five price wars in china color TV market in recent ten years

III. Import and export status
1. Export status
2.import status

IV. Status of main production enterprises

V. Raw material status
1. Market scale
2. Supply structure
2.1 talking from the united rejection by the eight biggest cpt companies on cpt import
2.2 the management project of irico has forged its famous brand
2.3 tianjin has been built into the modern production base for cpt
2.4 "multimedia" cpt
3. Analysis and development trend forecast of cpt market
3.1 cpt market analysis
3.2 the development trend of cpt
3.3 the application trend of TVs

VI. Main conclusions
1. Industry characteristics
1.1 the color TV industry has established the complete system and China has become a big color TV production country in the world
1.2 the production structure is regulated in production and centralized in regulation
1.3 the quality and service of domestic brand color tvs are superior
1.4 China color TV market has great potential to tap
1.5 the digital and big screen color TV will become the first option for consumers
1.6. the high technology, high definition and digitization are the natural trend of color TV development
1.7 the color TV technology has made great progress and has fostered a capable technical team
1.8 China is a big production country for color TV, but the export of color TV has no breakthrough
2. Development bottleneck
2.1 the research and development capabilities are weak
2.2 the competition among enterprises is in its excess and the price has been seriously twisted
2.3 the centralization and the dispersion of color TV enterprises coexist and the production and sales are seriously disjointed
2. 4 the export is to be improved
3. Forecast of the development trend of china color tv industry
3.1 the color TV market will go up stably and the production will be further improved
3.2 the development of color tv technology will enter the digital times
3.3 strategies for the color TV industry to develop into the digital TV
4. Market forecast
4.1 the market forecast for the year of 2000
4.2 the sale volum of pure planar color TV in 2000 has reached nearly 2 million
4.3 forecast of TV market requirements in china rural areas

VII. The influence of accession into the WTO on China TV industry
1. What changhong group says
2. What konka group says
3. What tcl group says
4.What skyworth group says
5.What hisense group says

VIII. Industry policies

Lists of tables
Table 1: The Production Capabilities Of Main Joint-Ventured Color TV Enterprises In China In 1999
Table 2: Considerations Of The Rural Residents In The Purchase Of TVs
Table 3: Market Shares Of Famous Color TV Brands In December 1999
Table 4: Comparison Table Of The Ten Brands With The Biggest Advertisement Investment In 1998 And 1999
Table 5: List Of The Foremost 19 Newspaper On Which The Biggest Advertisement Investment Are Made By TV Industry
Table 6: List Of Domestic And Foreign TV Brands On Shanghai Color TV Festival In 1999
Table 7: Statistics Of Exported TVs And Cpts In 1999
Table 8: The Production, Sales And Actual Export Of TVs In 1998
Table 9: Statistics Of Imported TVs And Cpts In 1999
Table 10: Electronic Products With An Import Value Over $ 0.1 Billion In 1998 (Among Which)
Table 11: Well-Known Brands In China Household Appliances Industry Confirmed By China Brand Bureau
Table 12: The Production And Sales Status Of The Foremost Ten Cpt Production Enterprises In 1998
Table 13: The TV Popularization Rate In China Rural Areas (%)