Market Research on Set-top Boxes in China

 

I. Classifications and functions of set-top boxes

  • 1. Digital satellite TV set-top boxes
  • 2. Digital ground broadcasting TV set-top boxes
  • 3. Interactive TV set-top boxes
  • 4. Internet connected set-top boxes
  • 5. Multi-functioned set-top boxes
II. A glimpse at different set-top boxes in the market

III. Major set-top box manufacturers in China: their products and market Strategy

  • 1. TCL “Network TV” set-top box
  • 2. Founder “Network Space Shuttle”
  • 3. Introduction to Model set-top box products
  • 4. Legend “Home easy”
  • 5. HaiXian “Network Express”
  • 6. Haier “Jianlong 1011”
  • 7. Shanghai Moway electronic technologies Ltd
  • 8. Tianjin Tiancai Network Softwares Ltd

IV. Different ways of connecting set-top boxes and related fundamental communication devices construction

  • 1. Different ways of connecting set-top boxes
  • 2. Situation related fundamental communication devices construction

V. Understanding China’s set-top boxes market and its products

  • 1. Set-top boxes as a subsidiary product
  • 2. Set-top boxes as a transitional product
  • 3. Set-top boxes without the function of VCD and DVD
  • 4. All-in-one set-top boxes
  • 5. Built-in set-top boxes in new generation TV

VI. Related standardization of set-top boxes

  • 1. Introduction to international popularized set-top boxes related Standardization
  • 2. Progress in China’s set-top boxes standardization

VII. Situations on China’s set-top boxes industry and problems encounter in market development

  • 1. Focus on set-top boxes industry direction
  • 2. Wrong decision in using internet set-top box products as a breakthrough point
  • 3. Lacking Chinese information on the internet has become a major drawback factor in the development of internet set-top box market

VIII. Major conclusion and recommendation

  • 1. Major conclusion
  • 2. A few recommendations