Market Research Report on Family Studio in China

 Abstract

I. An Overview
1. Background
1-1 Birth of Home Theater System
1-2 A History of Home Theater System
2. An Outline of Home Theater System
2-1 Definition of Home Theater
2-2 Structure of Home Theater
2-3 Different Combinations

II. The Development Scale and Characteristics of the Industry of Home Theater
1. Development Scale
1-1 A General Outline of Suppliers of Home Theater System
1-2 Foreign Suppliers Have Started to Enter the Market of Low- and Mid-Grade Models
1-3 Large Enterprises Joined in the Industry of Home Theater System
1.4 The Number of Manufacturers will Decrease Dramatically
2. Characteristics of Industrial Development
2-1 The “A” Mark System Offered Quality Guarantee to Customers
2-2 The Market Effects of the “A” Mark System
2-3 Home Theater is a Fast Growing Sunrise Industry
2-4 Remarkable Technical Progress Achieved by Domestic Home Theater
3. Problems to Be Solved
3-1 Superfluous suppliers and redundant production capacity
3-2 Insufficient Research of Core Technology
3-3 Lack of Industrial Standards
3-4 Impractical in Consumption Guidance and Market Promotion

III. Size and Characteristics of the Market of Home Theater
1. Market Size
1-1 Overall Situation
1-2 Sales Condition
1-3 A Review of the Market of VCD/DVD Players in 1999
2. Market Characteristics
2-1 Characteristics of the Market of Home Theater in 1999
2-2 Characteristics of the Market of Combined Audio Systems
3. Problems Troubling the Market
3-1 The market of home theater is filled with inferior products
3-2 Fake and Authentic Products are Mixed up in the Market of Home Theater Systems
4. The Fractionized Structure of the Market of Home Theater
5. Structure of the Market of Home Theater
5-1 A Fight between Domestic and Foreign Brands
5-2 Domestic Large Enterprises Entering the Market of Home Theater
5-3 Combined System and Packaged System Competing against Each Other
6. A Survey and Investigation of the Market of Home Theater in Beijing
6-1 Product Supply
6-2 Product Demand
6-3 Analysis of Competition in Home Theater Products

IV. Development Trends and Predictions of the Market of Home Theater
1. Development Trends
2. Predictions
3. Predictions on the Market of Combined Audio Systems
3-1 As an extension of audio/video appliances, combined audio systems will continue to grow at high speed.
3-2 Domestic combined audio systems priced between 2,500 and 6,000 Yuan will dominate the market.
4. Market Predictions on VCD/DVD Players
5. What will home theater be like in the future?

V. The Effects of WTO Entry on the Market of Home Theater

Attachment: Major Suppliers of Home Theater System and their Agents

Contents of Tables
Table 1. The First Batch of Home Theater Systems that were Awarded “A” Mark by the Chinese Society of Electronic Audio Industry
Table 2. The Second Batch of Home Theater Systems that were Awarded “A” Mark by the Chinese Society of Electronic Audio Industry
Table 3. The Top Ten Brands of Home Theater System in Terms of Ad Investment in Flat Media in 1999 (Unit: 10,000 RMB Yuan)
Table 4. The Top 10 Brands in Terms of Investment in Home Theater Advertisement in Flat Media in 1999 as a Whole
Table 5. The Top 10 Brands in terms of Advertisement in Nationwide Flat Media in 1999 (As shown by Advertisement Monitor)
Table 6. The Top 10 Brands of Home Theater in Terms of Advertisement Inputs in Media in Six Different Administrative Districts in 1999
Table 7. A Survey of Major Brands in 10 Major Cities in 1999
Table 8. A List of Home Theater Power Amplifiers that Have Passed the Survey
Table 9. Home Theater Power Amplifiers that Have not Passed the Survey
Table 10. Patent Royalty of Dolby AC-3
Table 11. Capacity of the Market of Home Theater Between 1996 and 1999
Table12. A List of Major Suppliers and their Agents in the Market of Home Theater in Beijing
Table 13. A Comparison of Foreign and Domestic Brands in Terms of Product Models
Table14. Sales Volumes of Some Domestic Brands in 1999

Contents of Figures
Figure 1. Structure of Home Theater
Figure 2. Capacity of the Market of Home Theater
Figure 3. A Comparison of Advertisement on Electronic Audio/Video Products in Newspaper and Periodicals in Beijing
Figure 4. Purchasing Power and Intention
Figure 5. Percentages of Home Theater Possession in Different Income-Level Groups of Households
Figure 6. Market Shares of the Top 5 Brands In Terms of Popularity (%)