(2) Enterprise Operation
B. Market Situation
1. Market Scale
2. Structure of Market Occupation
3. Market Share Rate of Major Brands
4. Selling Price
5. Selling Channel
6. Storage and Transportation of Dairy Products
C. Consumption Situation
1.Consumption Level
2. Consumption Structure
3. Consumption Disparity
4. Tendency of Consumption
D. Import and Export Situation
1. Import
2. Export
E. Conclusion and Suggestion
1. Quality Standard of Dairy Products
2. Bottleneck in the Development of Dairy Product Industry
3. Effect of China joining WTO on the Industry
4. Industrial Regulations
5. Market Forecast
List of Tables
Table 1 Fundamental Facts of the Dairy Product Industry
Table 2 Proportion of Dairy Product Sector in the Whole Industry
and Comparison with Other Sectors
Table 3 1949-1998 Growing Speed of Milk Yield
Table 4 1990-1998 Annual Milk Yield
Table 5 Production of Major Dairy Products in China
Table 6 Ownership Structure of Dairy Product Industry
Table 7 Milk Yield in Different Regions
Table 8 Output of Dairy Products in Different Regions
Table 9 Production of Ten Largest Dairy Product Enterprises and
Groups in China in 1998
Table 10 World Top 25 Dairy Companies and Their Turnover of Dairy
Products
Table 11 Business Operation of State-owned Enterprises and Non-state-owned
Enterprises with An Annual Sales Income Over 5 MillionYuan in
1998
Table 12 1995-1997 Enterprise Operation in Dairy Product Sector
Table 13 Foreigner Investment Enterprises That Ranked in 1998
Top 20 Chinese Dariy Producers with Largest Gross Value of Industrial
Production
Table 14 1995-1997 Business Operation of Foreigner Investment
Enterprises
Table 15 1995-1998 Top Three Brands of Milk (Bean & Milk) Powder
with Largest Market Share Rate
Table 16 1999 Ranking of Milk Powders Sold in National Chain Stores
Table 17 1998-1999 Market Share of Brand Liquid Milk
Table 18 1998-1999 Market Share Rate of Lacto-drinks
Table 19 Ranking of Lacto-drinks Sold in National Chain Stores
in November 1999
Table 20 Nation-wide Milk Purchasing Price in 1998
Table 21 Average Milk Prices Offered by World Manufacturers
Table 22 Family Consumption of Milk and Dairy Products of Chinese
Residents
Table 23 Consumption of Liquid Milk by China and Other Countries
in the World
Table 24 Consumption of Milk Drinks and Fermented Dairy Products
(including yoghourt) by China and Other Countries in the World
Table 25 Consumption of Cheese by China and Other Countries in
the World
Table 26 Food Structure of Chinese Residents in 1978, 1987 and
1994
Table 27 Change of Milk Consumpion Per Capita of Chinese Residents
Table 28 1996-1998 Dairy Product Import of China
Table 29 1995-1997 04012000 Major Importing Countries and Areas
Table 30 1995-1997 04021000 Major Importing Countries and Areas
Table 31 1996-1998 Dairy Product Export of China
Table 32 1995-1997 04012000 Major Exporting Countries and Areas
Table 33 1995-1997 04021000 Major Exporting Countries and Areas
List of Charts
Chart 1 Proportion of Different Milk Powder
Chart 2 Proportion of Different Liquid Milk
Chart 3 1949-1998 Annual Growth of Milk Production
Chart 4 1990-1998 Milk Production
Chart 5 Comparision of 1998 Milk Production between China and
Major Countries in the World
Chart 6 Milk Production Per Capita in China
Chart 7 Proportion of Gross Value of Industrial Production (Prevailing
Value of the Year) of State-owned Enterprises, Collective Enterprises,
Foreigner investment Enterprises in That of All State-owned Enterprises
and Non-state-owned Enterprises with An Annual Sales Income Over
5 Million Yuan
Chart 8 Proportion of Produce Sales Income (Prevailing Value of
the Year) of State - owned Enterprises, Collective Enterprises,
Foreigner investment Enterprises in That of All State-owned Enterprises
and Non-state-owned Enterprises with An Annual Sales Income Over
5 Million Yuan
Chart 9 1998-1999 Market Share of Different Brands of Liquid Milk
Chart 10 1998-1999 Market Share of Different Brands of Lacto-dinks
Chart 11 1998 Comparision of Milk Per Capita in China and in the
World
Chart 12 Age Structure of Milk Consumption in Beijing
Chart 13 Age Structure of Milk Consumption in Tianjin
Chart 14 Change of Milk Consumption Per Capita of Chinese Residents
Chart 15 1996-1998 Dairy Product Import of China
Chart 16 1998 Structure of Dairy Product Export of China
Chart 17 1996-1998 Dairy Product Export of China
Chart 18 1996-1998 Dairy Product Export of China