Market Research Report on Dairy Products in China

A. Industrial Situation
1 . Overall about the Industry

  • (1) Scale of Industrial Development
  • (2) Speed of Industrial Development
  • (3) Industrial Structure
  • (4) Ownership Structure
  • (5) Regional Distribution
  • (6) Industrial Centralization
  • (7) Analysis of Overall Operation and Benefits
    2 . Enterprises invested by foreiners and businessmen from hong kong, macao and taiwan
  • (1) Scale and Speed of Development
  • (2) Enterprise Operation

    B. Market Situation
    1. Market Scale
    2. Structure of Market Occupation
    3. Market Share Rate of Major Brands
    4. Selling Price
    5. Selling Channel
    6. Storage and Transportation of Dairy Products

    C. Consumption Situation
    1.Consumption Level
    2. Consumption Structure
    3. Consumption Disparity
    4. Tendency of Consumption

    D. Import and Export Situation
    1. Import
    2. Export

    E. Conclusion and Suggestion
    1. Quality Standard of Dairy Products
    2. Bottleneck in the Development of Dairy Product Industry
    3. Effect of China joining WTO on the Industry
    4. Industrial Regulations
    5. Market Forecast

    List of Tables
    Table 1 Fundamental Facts of the Dairy Product Industry
    Table 2 Proportion of Dairy Product Sector in the Whole Industry and Comparison with Other Sectors
    Table 3 1949-1998 Growing Speed of Milk Yield
    Table 4 1990-1998 Annual Milk Yield
    Table 5 Production of Major Dairy Products in China
    Table 6 Ownership Structure of Dairy Product Industry
    Table 7 Milk Yield in Different Regions
    Table 8 Output of Dairy Products in Different Regions
    Table 9 Production of Ten Largest Dairy Product Enterprises and Groups in China in 1998
    Table 10 World Top 25 Dairy Companies and Their Turnover of Dairy Products
    Table 11 Business Operation of State-owned Enterprises and Non-state-owned Enterprises with An Annual Sales Income Over 5 MillionYuan in 1998
    Table 12 1995-1997 Enterprise Operation in Dairy Product Sector
    Table 13 Foreigner Investment Enterprises That Ranked in 1998 Top 20 Chinese Dariy Producers with Largest Gross Value of Industrial Production
    Table 14 1995-1997 Business Operation of Foreigner Investment Enterprises
    Table 15 1995-1998 Top Three Brands of Milk (Bean & Milk) Powder with Largest Market Share Rate
    Table 16 1999 Ranking of Milk Powders Sold in National Chain Stores
    Table 17 1998-1999 Market Share of Brand Liquid Milk
    Table 18 1998-1999 Market Share Rate of Lacto-drinks
    Table 19 Ranking of Lacto-drinks Sold in National Chain Stores in November 1999
    Table 20 Nation-wide Milk Purchasing Price in 1998
    Table 21 Average Milk Prices Offered by World Manufacturers
    Table 22 Family Consumption of Milk and Dairy Products of Chinese Residents
    Table 23 Consumption of Liquid Milk by China and Other Countries in the World
    Table 24 Consumption of Milk Drinks and Fermented Dairy Products (including yoghourt) by China and Other Countries in the World
    Table 25 Consumption of Cheese by China and Other Countries in the World
    Table 26 Food Structure of Chinese Residents in 1978, 1987 and 1994
    Table 27 Change of Milk Consumpion Per Capita of Chinese Residents
    Table 28 1996-1998 Dairy Product Import of China
    Table 29 1995-1997 04012000 Major Importing Countries and Areas
    Table 30 1995-1997 04021000 Major Importing Countries and Areas
    Table 31 1996-1998 Dairy Product Export of China
    Table 32 1995-1997 04012000 Major Exporting Countries and Areas
    Table 33 1995-1997 04021000 Major Exporting Countries and Areas

    List of Charts
    Chart 1 Proportion of Different Milk Powder
    Chart 2 Proportion of Different Liquid Milk
    Chart 3 1949-1998 Annual Growth of Milk Production
    Chart 4 1990-1998 Milk Production
    Chart 5 Comparision of 1998 Milk Production between China and Major Countries in the World
    Chart 6 Milk Production Per Capita in China
    Chart 7 Proportion of Gross Value of Industrial Production (Prevailing Value of the Year) of State-owned Enterprises, Collective Enterprises, Foreigner investment Enterprises in That of All State-owned Enterprises and Non-state-owned Enterprises with An Annual Sales Income Over 5 Million Yuan
    Chart 8 Proportion of Produce Sales Income (Prevailing Value of the Year) of State - owned Enterprises, Collective Enterprises, Foreigner investment Enterprises in That of All State-owned Enterprises and Non-state-owned Enterprises with An Annual Sales Income Over 5 Million Yuan
    Chart 9 1998-1999 Market Share of Different Brands of Liquid Milk
    Chart 10 1998-1999 Market Share of Different Brands of Lacto-dinks
    Chart 11 1998 Comparision of Milk Per Capita in China and in the World
    Chart 12 Age Structure of Milk Consumption in Beijing
    Chart 13 Age Structure of Milk Consumption in Tianjin
    Chart 14 Change of Milk Consumption Per Capita of Chinese Residents
    Chart 15 1996-1998 Dairy Product Import of China
    Chart 16 1998 Structure of Dairy Product Export of China
    Chart 17 1996-1998 Dairy Product Export of China
    Chart 18 1996-1998 Dairy Product Export of China