Market Research Report on Cosmetics in China

1. Definition and Category of Cosmetics

2. Developing History

3. General Description of the Industry
3.1 Developing Speed
3.2 Ownership Structure
3.3 Company Size
3.4 Area Distribution
3.5 Product category and Quality
3.6 Economic Benefit

4. Market Overview
4.1 Market Segmentation
4.2 Sales Channel
4.3 Marketing Strategy
4.4 Professional Market

5. Consumption
5.1 Urban Consumption
5.2 Area Differences
5.3 Consuming Structure

6. Foreign Investment Companies
6.1 General Description
6.2 Market Share
6.2.1Comprehensive Market Share
6.2.2Advertisement Propaganda
6.3 Sales Channel
6.4 Market Price

7.Import and Export
7.1 Export
7.2 import

8.Problems in the Industry

9.Industrial Policy

Table List
Table 1: 1990-1999 Sales Increase
Table 2: 1998 Some Cosmetic Manufacturers with a sales amount of over RMB 100 million.
Table 3: Top 10 Provinces and municipalities directly under the Central Government in terms of Sales Amount in 1993
Table 4: Top 6 Provinces and municipalities directly under the Central Government in terms of Sales Amount in 1999
Table 5: 1991-1999 Annual Cosmetic Consumption per capita
Table 6: Monthly Expenditure on Cosmetics Per Family in 6 Cities
Table 7: Comprehensive Market Share of Beauty and Skin Care Market
Table 8: Comprehensive Market Share of the Products of Hair Care and Hairdressing Market
Table 9: Comprehensive Market Share of Color Cosmetic Product
Table 10: Top 3 Cosmetic Product in terms of TV Advertising Expenditure Jan.-Oct. in 1999
Table 11: Top 10 Color Make-up Product in terms of TV Advertising Advancement (Expense, Length, Times) Jan.-Feb. in 2000
Table 12: Top 10 Skin Care Product in terms of TV Advertising Advancement (Expense, Length, Times) Jan.-Feb. in 2000
Table 13: Top 10 Milky Skin Cleaning Product in terms of TV Advertising Advancement (Expense, Length, Times) Jan.-Feb. in 2000
Table 14: Top 10 Shampoo Product in terms of TV Advertising Advancement (Expense, Length, Times) Jan.-Feb. in 2000
Table 15: Marketing and Promotion of Cosmetic Products in China in 1997
Table 16: Price Comparison of Some Brands
Table 17: 1996-1999 Exportation Value of Cosmetics
Table 18: 1996-1998 Customs Exportation of Major Cosmetic Products
Table 19: Importation of Cosmetics 1996-1999
Table 20: 1996-1998 Customs Importation of Major Cosmetic Products

Chart List
Chart 1: 1990-1999 Sales Increase
Chart 2: 1990-1999 Annual Sales Increase
Chart 3: 1990-1999 Annual Growth Rate of Sales
Chart 4: 1997 Ownership Structure in Cosmetic Industry
Chart 5: 1998 Ownership Structure in Cosmetic Industry
Chart 6: 1995-1999 Income Tax in Cosmetic Industry
Chart 7: 1991-1999 Increase of Consumption per capita
Chart 8: Monthly Expenditure on Cosmetics Per Family in 6 Cities
Chart 9: 1996-1999 Exportation Value of Cosmetics
Chart 10: Importation of Cosmetics 1996-1999