Market Research on Air-Conditioning Industry in China

I. Status of the Industry

(I) Status of the Whole Industry

• 1. Development Scale of the Industry
• 2. Developing Speed of the Industry
• 3. Industrial Concentration
• 4. Area Distribution
• 5. Status of Product Quality
• 6. Summary of the Mid-term Reports for the 4 Home-Electric-Appliance Companies Listed on Stock Market in 1999
  

II. Status of Market

(I) Market Scale

• 1. Increase Rate of Sales Is much Higher than that for Output
• 2. The Difference between Areas Is very Obvious and the Product Structure is Steady
• 3. The Brands Are Highly Centralized
• 4. Price Is the Most Important factor in selling market
  

• 1. Analysis on Demand on air conditioners as a Whole
• 2. Each conditioner Market Division Has Its Own Feature
  

• 1. Market Shares of Various Brands
• 2. Developing Status of Conversion air conditioner
  

(IV) Sale Channels

(V) Marketing Strategies

• 1. Service
• 2. Summary of Advertisements of air conditioners on Newspapers
• 3. Summary of Advertisements of air conditioners on TV

III. Status of Import and Export

(I) Status of Export

• 1. Status of Export for China's air conditioners in 1999
• 2. Enterprises having Export of more than 1million USD in China's Home Electric Appliance Industry in 1999
• 3. The Export of China's Major air conditioner Enterprises
  

IV. Manufactures of air conditioner and Their Suppliers

(I)Air Conditioner Manufacturers

(II) Status of Raw Materials

V. Main Conclusion

(I) Bottleneck for Development

(II) Measures for Improvement

VI. Influence of China's Joining-in-WTO on Her air conditioner Industry

(I) The air conditioner Industry will face great challenge

(II) 7 New Developing Tendencies will Occur in China's Home Appliance Market

(III) Developing Tendency and Forecast on China's air conditioner Industry

VII. Industrial Policy

Appendix A. China's Home appliance Enterprises with Sales over 1billion Yuan RMB in 1998

Appendix B. China's Home appliance Enterprises with Sales overbillion Yuan RMB in 1999

Tables
Table 1 Output of air conditioner of the whole country in the past
Table 2 Quality of the sampled air conditioner products
Table 3 List of the enterprises whose products are air conditioner ceptable sampled by the state's supervising department for room air conditioner
Table 4 Basic Situation of the 4 companies listed on stock market
Table 5 Main enterprises concerning with LG Group
Table 6 Market shares for air conditioners in important shops all over the country in Nov. 1999
Table 7 Market shares for famous-branded air conditioners in Dec. 1999
Table 8 Advertisements launched by various brands of air conditioners and the cost for that
Table 9 Monthly change in subjects for Advertisements for air conditioners
TAble 10 situations of 5 first cities for air conditioner advertisements
Table 11 The first 5 air conditioner brands for their cost, time period and times in various cities for advertisements on TV
Table 12 Total capitals and average employees for air conditioner enterprises in provinces whose sale incomings rank at the first 10 places in 1999
Table 13 Comparison of total capital and sale incomings between air conditioner enterprises with different ownerships
Table 14 Export of China's air conditioners in 1998
Table 15 Statistics on export of air conditioners and their components in 1999
Table 16 Export of China's air conditioner in 1999 to major countries in south America
Table 17 Statistics on import of air conditioners and their components in 1999
Table 18 Import of compressors for air conditioners in Jan~Jun. in 1999
Table 19 China's output and sale of compressors for air conditioner in 1999

Figures
Figure 1 Output of air conditioner in the past and forecast on that in 2000 (1 million unit)
Figure 2 Monitored sales of air conditioners in the past and forecast on that in 2000 (10 thousand unit)
FIgure 3 Comparison between increases in sales in various areas of China
Figure 4 Sales proportions of major air conditioner manufacturers all over the country
Figure 5 Proportions of sales for products with different prices