Annual Report 2000 for China Household PC Market

Preface

I Investigation on consumers’ basic information

II Investigation on the purchasing Factors
1.Consumers’ Attitude towards Home PC
1-1.Integral Analysis
1-2.The Relationship between brand recognition with areas
1-3.The relationship between brand recognition and educational level
2. Psychoanalysis of consumers not purchasing home PC temporarily
3. Psychoanalysis of consumers planning on purchasing home PC
3-1.Factors of decision-making
3-2.Money prepared for purchaing home PC
3-3.The choice of purchasing mode
3-4.Purpose of Purchasing home PC
4. Investigation of the consumers’ requirements for all aspects of home PC
4-1.Appearance
4-2.Hardware conFigureuration
4-3.Software
4-4.Service
4-5.Investigation on network basic state

III.Summary

IV.Advice