CONTENT AGGREGATION: VENDOR PROFITS IN 2002
(27th October 2000)

Sydney: Despite industry excitement, Internet aggregation will not be a threat to online industry in Australia in the short term, says a new report released today, “Australian Content Aggregation Evaluation”, by APT Strategies. Despite its lack of current adoption in Australia, vendors will find profitable opportunities in 2002.

The report found that although content aggregators, which provide services that gather information from various websites, have burst into the online space in the U.S.A, they are not likely to be adopted here for at least 12 months.

Internet aggregators are companies that specialise in collecting and presenting personalised information online. Websites are offering to collect user’s financial information for them from their bank, brokerage and credit card companies.

According to Paul Koffler, Chief Analyst at APT Strategies, “The Australian marketplace isn’t ready for sophisticated Internet aggregation yet – we’re still getting the hang of personalising our portals.”

The report details that the banking industry is a key target for content aggregation software as they battle for cyberspace market share amidst the convergence of financial services.

“Despite the fact that banks here are in the process of implementing anti-screen scraping applications on their websites, we don’t believe that content aggregation will  impact the Australian market within the next 12 months” says Marc Phillips of APT Strategies.

About APT Strategies Pty. Ltd.
APT Strategies is one of Australia’s first online research firms established in 1994. APT Strategies provides clients with next generation online intelligence accelerator services whereby analysts engage in consultation, deliver best practice research reports and create business opportunities for clients within our network of over 10,000 businesses throughout the world. APT Strategies delivers innovative yet practical business analysis and planning to focus clients on profiting from current and future technology business models.