NineMSN attracts
Older, Affluent Visitors - pulls away from Yahoo! Australia/New
Zealand
(October 8th, 2001)
Sydney, Australia: APT
Strategies has released the 'NineMSN Vs Yahoo! (A/NZ) User
Profile Report' from the Global Mindset Online Survey, conducted
during August 2001, in which 4,752 responses were received from online
Australians.
The most important finding is that respondents who indicated
that they most frequently visited NineMSN generally earn a higher
income than respondents from Yahoo! A majority of NineMSN’s respondents
(58.5%) indicated that they earn personal gross income over $30,000
compared to a lower percentage (50.3%) from Yahoo! Australia/New Zealand.
Visitors from NineMSN are more likely
to be white-collar professionals in sales, marketing, customer services
and IT whereas the students were the largest group of visitors
(15.8%) who visit Yahoo! Australia/New Zealand.
|
Personal Gross
Income
|
Total
(n = 4752)
|
NineMSN
(n = 1301)
|
Yahoo
(n = 871)
|
|
Up to $19,999
|
27.3%
|
26.9%
|
32.6%
|
|
$20,000 to $29,999
|
13.9%
|
14.6%
|
17.1%
|
|
$30,000 to $39,999
|
16.8%
|
20.2%
|
16.1%
|
|
$40,000 to $49,999
|
15.1%
|
16.0%
|
13.0%
|
|
$50,000 to $69,999
|
13.9%
|
12.8%
|
12.1%
|
|
$70,000 to $99,999
|
7.8%
|
6.3%
|
5.9%
|
|
$100,000 +
|
5.2%
|
3.2%
|
3.2%
|
|
|
100%
|
100%
|
100%
|
According to Marc Phillips, CEO of APT Strategies, "NineMSN
continue to pull away from Yahoo! as Australia's Number 1 Website.
Yahoo! (A/NZ) has 30% of their visitors below 24 years
of age compared with NineMSN with 26% of visitors aged below 24
years of age. We are increasingly seeing Internet users desire more
than search functionality, they want interactivity and relevance.
You only have to look at Yahoo! Australia/ New Zealand
and NineMSN to see NineMSN has evolved into a dynamic website that
offers search as well as focusing on entertainment
and lifestyle. Yahoo! is still adhering to a strictly-information,
keep-it-simple original format. "
Websites involved in the survey included Telstra.com, Channel 7
websites, the Australian Stock Exchange, SEEK.com.au, Looksmart.com.au,
Start.com.au, OzEmail.com.au, Yellowpages.com.au, Ticketmaster7.com.au,
Whitepages.com.au, Wishlist.com.au, Jobnet.com.au, 96.1FM and many
more.
If you would like a copy of 'NineMSN Vs Yahoo! (A/NZ) User
Profile Report', please send an email to info@aptstrategies.com.au
The survey is located at http://www.aptstrategies.com.au/globalmindsetsurvey.2001/default.asp
About APT Strategies Pty. Ltd.
APT Strategies is one of
Australia’s first online research firms established in 1994.
APT Strategies provides clients with next generation online intelligence
accelerator services whereby analysts engage in consultation, deliver
best practice research reports and create business opportunities for
clients within our network of over 10,000 businesses throughout the
world. APT Strategies delivers innovative yet practical business analysis
and planning to focus clients on profiting from current and future
technology business models.
Contact:
Marc Phillips, CEO, APT Strategies Pty Ltd., Sydney
Email: marc.phillips@aptstrategies.com.au
Telephone: +61 2 9332 1480
Email:
info@aptstrategies.com.au
|