NEW YORK, February 15, 1999—Responding
to a growing global demand for new media research and analysis, Jupiter
Communications today announced that it has formed a strategic partnership
with Sydney-based APT Strategies to facilitate distribution of Jupiter’s
services in Australia and New Zealand.
"With among the highest penetration levels
of Internet access in the world, Australia and New Zealand are natural
choices for an increased Jupiter presence," said Jupiter CEO Gene
DeRose. "Coming on the heels of the London office we opened last
April, this move underscores Jupiter’s increasing emphasis on global
coverage. We look forward to working with APT to expose Jupiter’s
capabilities to a new audience."
Jupiter Communications is a new media research firm
that focuses exclusively on how the Internet and other technologies
are changing traditional consumer industries. Its clients include America
Online, Hitachi, Heineken,
Hewlett-Packard, Intel Corporation, Infoseek, TCI,
Visa, and Yahoo!
"Jupiter has always done an excellent job of
providing AOL with reliable third-party confirmation and has consistently
proven to be a trusted voice in the industry," said Ted Leonsis,
president and CEO, AOL Studios. "I find their reports to be thorough
and well-researched, and the analysts are responsive to our needs and
questions."
APT Strategies is an Internet research and online
strategy consultancy established in 1991. It has conducted over 100
qualitative and quantitative research projects and over 85 Internet
research and electronic commerce studies for a variety of leading Australian
and international companies.
Marc Phillips, the principal of APT Strategies,
will become Jupiter’s chief analytical resource in Australia and
New Zealand, focusing on new business development and helping to increase
awareness of Jupiter’s services.
"I’m excited to be working with Jupiter
and to be able to offer Australia-and New Zealand-based companies the
strategic insight they will need to grow their online businesses,"
Phillips said."The quality, depth, and range of new media analysis
that Jupiter provides in the areas of content, e-commerce, Web site
operations, online advertising, Web technology, telecommunications,
and ISP markets will provide local companies with unprecedented online
intelligence."
A regular columnist for the Australian Net Guide,
Internet World, and AdNews Magazine, Phillips is the also
author of several books, including the very popular"Behind Australia's
Most Successful Web Sites" and the soon-to-be-released Successful
E-commerce. He is also a judge of the Telstra-Australian Financial
Review Internet Awards and a full member of the Market Research Society
of Australia (MRSA), the Internet Industry Association (IIA), and the
Australasian Interactive Multimedia Industry Association (AIMIA).
Jupiter Communications is a new media research firm
that helps companies make intelligent business decisions about consumer
interactivity. Focused exclusively on how the Internet and other technologies
are changing traditional consumer industries, Jupiter’s Strategic
Planning Services (SPS) deliver a continuous flow of analysis, primary
data, and market projections. SPS offers companies investing in new
technologies a framework for realizing return on investment, both for
new lines of business in mainstream media, entertainment, commerce,
and marketing, as well as for Internet- and technology-based start-ups.
Jupiter also produces industry seminars and book-length research studies.
Jupiter Communications, LLC, established in 1986, is an independent,
privately held company with offices in New York City and London, England.