APT Strategies releases Global Mindset Online Survey results

September 10th, 2001

Sydney, Australia: APT Strategies has released results from the Global Mindset Online Survey, conducted during August 2001, in which 4,750 responses were received from online Australians with the following major reports and findings:

The Top Australian Websites Report

  • 28% of respondents visit NineMSN as their most frequent website each week compared to 19% for Yahoo Australia/New Zealand

The Australian Telecommunications Satisfaction/Ranking Report

  • 18% of AAPT mobile subscribers switched to AAPT due to unsatisfactory customer service at their previous mobile phone carrier
  • 17% of respondents switched to VirginMobile for to join their pre-paid plan
  • 16% of respondents switched to Orange to escape unexpected high bills from their previous mobile phone carrier
  • Unsatisfactory customer services remains the major reason why Australians change mobile phone carriers

The Wireless Device, SMS and Data Services Report

  • 32% of respondents use SMS for business compared to 75% for personal reasons
  • Only 13% of respondents would buy over the wireless Internet compared with 54% requiring Personal Management Services (to do lists, email, calendar)
  • 25% of respondents wish to integrate many different device classes into their personal network (e.g. PC to Mobile Phone)

The Australian Cross Media and Internet Usage Report

  • 22% of respondents are using Internet telephony

The Australian Instant Messaging Report

  • 22% of respondents send/receive instant messages for business purposes each week compared to 56 % for personal reasons
  • Only 1% of respondents believe instant messaging improves work productivity

The Australian Online Shopping and Future Expenditure Report

  • 28% of respondents purchased an interstate airticket online compared to 8% for international airtickets
  • Only 22% of respondents had purchased books in the past 12 months
  • 4.5% of respondents had purchased an adult or sex product
  • Convenience is almost twice as influential than price when shopping online

The Australian Online Financial Services Report

  • 60% of respondents had paid a bill online!
  • 9% of respondents had applied for a home loan online
  • 5% of respondents were operating their superannuation fund online

The Australia Security and Privacy Report

  • 58% of respondents are still concerned about both privacy and security
  • Reputation or the organisation is the most important factor for Australians when buying online

The Australian Frequent Flier Redemption Report

  • 40% of respondents prefer to redeem their frequent flyer points for flights as opposed to other products and services

The Australian Online Advertising Effectiveness Report

  • 25% of respondents nominated ads about promotional offers and competitions as the most preferred forms of Internet Advertising that they most notice, read and respond to

The Australian Government Online Services Report

  • 55% of respondents had used a government website to find information
  • 44% of respondents had searched for a job at a government website

The Australian ISP Services Report

  • 29% of respondents look for unlimited hour usage when selecting their ISP

According to Marc Phillips, CEO of APT Strategies, "The Australian Internet user market has definitely diversified and matured. Whilst NineMSN extend their Number 1 position in the Australian marketplace, there is a lack of loyalty for mobile phone users who are unsatisfied with their telephone carriers. Despite SMS and instant messaging is still dominated by personal usage as opposed to business applications, telecommunications companies need to better understand the online Australians, particularly the increasing use of Internet telephony."

"Purchasing books online is losing out to more frequent purchases of airline tickets, CDs/DVDs and gift vouchers whilst Australians remain very sceptical about security and privacy - a growing concern for online merchants ahead of the Privacy (Amendment) Act 2001 scheduled to be enacted in December 2001. These concerns will ensure the reputable online businesses will continue to prosper in e-commerce and is a major reason why government websites and online services are being used more frequently. Financial institutions have successfully cross promoted their services with online Australians diversifying thier financial tasks beyond banking and share trading, with bill payment, insurance super and managed funds enjoying strong usage rates" says Marc Phillips.

Websites involved in the survey included Telstra.com, Channel 7 websites, the Australian Stock Exchange, SEEK.com.au, Looksmart.com.au, Start.com.au, OzEmail.com.au, Yellowpages.com.au, Ticketmaster7.com.au, Whitepages.com.au, Wishlist.com.au, Jobnet.com.au, Shopfree.com.au, 96.1FM and many more.

If you would like one of the reports, please contact info@aptstrategies.com.au

The survey is located at http://www.aptstrategies.com.au/globalmindsetsurvey.2001/default.asp

About APT Strategies Pty. Ltd.
APT Strategies is one of Australia’s first online research firms established in 1994. APT Strategies provides clients with next generation online intelligence accelerator services whereby analysts engage in consultation, deliver best practice research reports and create business opportunities for clients within our network of over 10,000 businesses throughout the world. APT Strategies delivers innovative yet practical business analysis and planning to focus clients on profiting from current and future technology business models. Contact:
Marc Phillips, CEO, APT Strategies Pty Ltd., Sydney
Email: marc.phillips@aptstrategies.com.au
Telephone: +61 2 9332 1480
Internet: http://www.aptstrategies.com.au