SYDNEY, AUSTRALIA: APT Strategies, based in Sydney, Australia - the leading online research planning services company - today announced a strategic alliance with Reuters, a leader in business news and information, to provide online business planning reports for regular distribution on Reuters professional information service.

Through its alliance with Reuters, APT Strategies will further support the Internet and financial community by providing the most timely, accessible, insightful and reliable Internet insights and business planning services -- resulting from over 50,000 interviews with online consumers.

APT Strategies has been serving Australia and New Zealand's Internet economies since 1995 when it signed its first financial services client. Today, APT Strategies has a growing roster of 60 clients including LookSmart, News Corp, Fairfax Online, Commonwealth Bank, IBM, Yahoo, eXcite and many others. These companies use APT Strategies data to plan online media, analyse new business opportunities and in turn help the marketplace gain an in-depth understanding of audience usage trends in the ever-changing new media industry.

Marc Phillips, CEO of APT Strategies commented "By combining APT Strategies various measures -- such as audience reach, duplication and loyalty -- with our vast data and analysis on Internet companies we are able to offer our customers an in-depth look at the trends taking shape across the Internet."  Reuters subscribers will benefit from APT Strategies insightful audience and readership profiles, which are based on its sample of over 50,000 online interviews each year.

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About APT Strategies Pty. Ltd.
APT Strategies is one of Australia's leading online research companies having conducted over 100 qualitative and quantitative research projects and over 150 Internet research and electronic commerce studies for leading Australian and international companies. In 1999, APT Strategies completed over 45,000 online interviews with Australian Internet users. The Australian Online Readership Survey has been endorsed by Australia's leading websites and is conducted half yearly. APT Strategies has offices in Sydney, Auckland and Singapore.