83% of
Australians will Pay for Online Privacy Protection
( September 24th,
2001)
Sydney, Australia: APT
Strategies has released further results from the Global Mindset Online
Survey, conducted during August 2001, in which 4,750 responses were
received from online Australians. Respondents were asked the following
question:
Please
indicate how much you would be prepared to pay per month for protection
to your personal details from being collected when I visit websites.
The
findings were as follows:
|
Amount
|
total
(n=4752)
|
|
$0-$9
|
55.1%
|
|
$10-$19
|
16.5%
|
|
$20-$39
|
6.2%
|
|
$40+
|
5.1%
|
|
Don't
know
|
17.1%
|
|
|
100%
|
According to Marc Phillips,
CEO of APT Strategies, "83% of Australian Internet users
surveyed said they were prepared to pay to protect their personal
details from being collected when visiting websites. With the
imminent introduction of the Privacy (Amendment) Act 2001 scheduled
to be enacted in December 2001, the sleeping issue of privacy
is rapidly awakening. Clearly, there is a market requirement for
paid privacy services and this need is not being met by large
Australian portals and Internet Service Providers. In addition,
e-commerce merchants need to understand that Australians are prepared
to pay for privacy to protect them from technologies being deployed
to scrape personal details on websites."
APT Strategies recommend Australian Internet users enquire about
the privacy policies before subscribing to an Internet Service
Provider and shopping online.
Websites involved in the survey included Telstra.com, Channel
7 websites, the Australian Stock Exchange, SEEK.com.au, Looksmart.com.au,
Start.com.au, OzEmail.com.au, Yellowpages.com.au, Ticketmaster7.com.au,
Whitepages.com.au, Wishlist.com.au, Jobnet.com.au, 96.1FM and
many more.
If you would like a copy of "The Australia Security and Privacy
Report", please send an email to info@aptstrategies.com.au
The survey is located at http://www.aptstrategies.com.au/globalmindsetsurvey.2001/default.asp
About APT Strategies
Pty. Ltd.
APT Strategies is one of Australia’s first online research firms established
in 1994. APT Strategies provides clients with next generation online intelligence
accelerator services whereby analysts engage in consultation, deliver best
practice research reports and create business opportunities for clients within
our network of over 10,000 businesses throughout the world. APT Strategies
delivers innovative yet practical business analysis and planning to focus
clients on profiting from current and future technology business models.
Contact:
Marc Phillips, CEO, APT Strategies Pty Ltd., Sydney
Email: marc.phillips@aptstrategies.com.au
Telephone: +61 2 9332 1480
Internet: http://www.aptstrategies.com.au
|