ShopFree Partners with TradePub.com

(13th August, 2003)

Sydney, Australia:  The Australian Internet direct marketing company ShopFree today announced a partnership with leading online subscription services company, TradePub.com

In a deal that will see ShopFree add over 200 free trade publication subscriptions to its network of sites, ShopFree continues to add more offers and more partners to its network. ShopFree uses free offers to attract users who fill in a demographic profile upon registering.

CEO of ShopFree Brendan Yell said, "ShopFree is proud to be working with an industry leader such as TradePub.com. The vast range of free magazine subscriptions will significantly broaden our offering. The quality of the titles will provide another reason for customers to return to ShopFree".

ShopFree has grown to over 250,000 subscribers to its network and is well on its way to becoming a very powerful player. In the 4 years since launch, ShopFree has generated over 2 million requests for various free offers, samples and trials.

"Our goal is to become the largest direct marketing network in the world and our exceptional growth over the last 12 months demonstrates this," said Yell.

"We are pleased that ShopFree has recognized TradePub.com as a valuable partner for their business," said David Fortino, Director of Business Development for TradePub.com. "Our ability to quickly deliver a robust content offering for their international audience not only confirms TradePub.com as a premium provider of comprehensive content solutions, but also aids in the momentum of the ShopFree brand being recognized as a innovative lead generating portal…we are glad to be a contributor towards their success and look forward to their continued growth."

About ShopFree Network

ShopFree is a direct marketing network that promotes free offers to consumers via a network of websites. Launched in 1999, the ShopFree Network has expanded from initial operations in Australia to the UK (in 2000) and the USA (in 2002).

About TradePub.com

With 9 years of online experience in the publishing industry, TradePub.com understands the challenges of maintaining and increasing circulation in an ever-changing and dynamic market. In addition to the publisher subscription services provided, TradePub.com also delivers a world-class partnership program allowing partners to not only add robust functionality to their site but also instantaneously establish a sizeable revenue stream to further drive their businesses forward. TradePub.com has been the interactive solutions provider to the publishing industry since 1994.

For more information contact:


Marc Phillips
Director
ShopFree
(E) marc@shopfree.com
(P) Intl 612.9929.4088
(F) Intl 612.9360 0385
http://www.shopfree.com
http://www.shopfree.co.uk
http://www.shopfree.com.au

David Fortino
Director of Business Development
NetLine Corporation
(E) david@netline.com
(P) Intl 267.880.0611
(F) Intl 267.880.1972
http://www.NetLine.com
http://www.TradePub.com