Stage One: OTFE Internet Research Global Marketplace review, October, 1998
TABLE OF CONTENTS
HYDI Educational New Media Centre, Wellington Polytechnic, New Zealand.
National University of Malaysia
Leonardo da Vinci Programme, Europe
Canadian Association for the Study of Adult Education
Marc Phillips is principal of APT Strategies; a Sydney based Internet research and online strategy consultancy established in 1991. APT Strategies has conducted over 100 qualitative and quantitative research projects and over 50 Internet research and electronic commerce studies for leading Australian and international companies. Clients include Norwich Union, Yahoo!, Commonwealth Bank, IBM, Intel, OzEmail, AeB.N, Yellow Pages Alta Vista, Telstra SureLink and Computer Power Group.
Marc Phillips, is a regular columnist in the Australian Net Guide, Internet World and AdNews Magazine. He is author of several books including the very popular "Behind Australia's Most Successful Web Sites and 'Successful e-commerce' and is a judge of the Telstra-Australian Financial Review Internet Awards.
APT Strategies also publishes various syndicated online readership, e-commerce and business-to-business surveys of leading Australian organisations with web sites.
Marc is a full member of the Market Research Society of Australia (MRSA) and the Internet Industry Association.
Tracey Steggall
Tracey Steggall has over 11 years experience in the electronic delivery of information and Internet products. Before working with APT Strategies, Tracey worked with Reuters Australia as New Media Marketing Manager, launching and marketing Reuters local Internet and other electronically delivered products. Tracey was responsible for developing and implementing marketing strategies, creating business cases, defining products and managing product launches. Tracey has worked with Reuters (the world’s largest supplier of electronic information) in both Australia and the UK.
We believe that the information contained herein is true and correct. While all care and skill has been taken in relation to the information, the authors and publisher make no warranty in relation to the information and no liability is accepted for any losses or damages arising as a result of a person acting thereon.
OTFE has identified a requirement to better understand how to successfully market VET services and to attract overseas students using the Internet.
To meet this requirement, APT Strategies Pty. Ltd. is carrying out a five-stage research project, intended to provide an improved basis for Internet marketing strategy implementation by Australian VET providers.
This report provides the deliverable information for Stage One of the research.
Stage One provides a template form summary of key details from 50 Australian web sites. This summary identifies current methodologies used to distribute material, to build interaction and where possible to sell courses supported via online technologies.
In addition the research highlights examples of other educational models.
ObjectivesThe specific objectives of Stage One of the project are:
- distribute material;
- build interaction;
- sell courses supported via online technologies.
For Stage One of the project, APT Strategies used search engines, web directories and hypertext links to find relevant web sites.
The following search engines and directories were used:
Alta Vista HotBot
Infoseek Yahoo!
Anzwers Looksmart
Infoseek Lycos
Examples of the keyword searches used included:
VET
Vocational Education and Training
Adult Training
Continuing Education
Further Education
University
TAFE
Polytechnic
Each web site was examined under a standard set of criteria, and the results presented in a matrix format. The criteria used were:
Please Note:
The review was global in approach, in order to establish and evaluate the way the Internet was being used by training and educational institutions elsewhere. Web sites from Australia, New Zealand, Thailand, Malaysia, Hong Kong, Singapore, Kuwait, the U.K, Europe, Canada and the United States were included.
Although this study covers 50 websites, this list is not exhaustive. There were many other websites that were considered for inclusion in this report, yet they were not for various reasons including overlap and the requirement to canvass the broadest range of issues.
Websites were chosen by the extent to which they fulfilled the above criteria list. This provided relative comparisons across various countries.
The global reach of this exercise highlighted both the differing levels of web site sophistication evident among the countries surveyed, and also, within those countries, the varying levels of understanding of the Internet as a promotional tool.
Some countries, such as Australia, Hong Kong, Singapore, the UK and the United States, were in general, advanced in their interpretation of the opportunities the Internet can provide in the educational environment. Other countries such as Malaysia and Thailand still appeared to use their web sites as brochure-ware. It should be noted however that there were exceptions to this general principal in almost all countries and these have been noted below.
The exercise showed that many institutions are using their web sites to distribute information and material, ranging from large online clearing-houses, to universities providing downloadable research, or academic prospectus details. More sophisticated web sites added a high level of interaction; enabling students for example, to apply for courses online or for training organisations to apply for financial awards using the web site. Some also incorporated the facility for full online study.
Some of the web sites reviewed also made use of added value features such as online maps, virtual tours, links to ‘lifestyle’ web sites, full searchable databases, online staff and student contact details. Many of the web sites offered the opportunity to see part of the web site in other languages, but it should be noted that all the web sites reviewed were predominantly in English.
The details below summarise highlights from the review:
AUSTRALIA
The Australian web sites reviewed reaffirm the general perception that, in the main, Australia is advanced in its use and application of the Internet. Many of the features and models employed by these web sites will provide good examples for Australian
VET providers looking to produce a more effective Internet presence.
TAFEs
The TAFEs that were included were especially noteworthy, demonstrating a wide variety of added value features and applications that were aimed at promoting their services and increasing their intake of international students.
For example, TAFE South Australia offers online courses, online enrolment and online fee payment. The web site also promotes the way the TAFE caters for international students with free airport reception, free accommodation placement service, an orientation service for new students, Internet access and student e-mail accounts. There's also a Chinese language page. Similarly, TAFE Tasmania also offers airport collection and accommodation services.
TAFE Queensland incorporates many of these features and also provides web links to Queensland Tourist and Travel, Department of Immigration and Multicultural Affairs, and to number of Institutes of TAFE. Links and features such as these help to answer potential international student queries and remove at least one barrier (lack of information) when considering studying abroad.
Universities
The Universities make good use of web sites to distribute material and to promote the partnerships they have forged. DVET in Melbourne offers downloadable PDF files for a variety of courses and study pack information. It also uses the web site to promote the partnerships it has with organisations such as UNESCO and the World Bank.
The University of NSW promotes the ability it provides for international students to get information about the University and its language faculty, in their own languages, and at times, from offices in their own country.
Private Organisations
Private organisations utilise a number of features that many public institutions have not yet employed. For example, Drake International uses web site registration to build up an e-mail contact database. Applicants can apply for positions online and have the ability to keep their resumes online. Open Learning Systems enables courses to be booked, paid for and conducted online. The Adult Multicultural Education Service (AMES) also rates a special mention for the way it uses its web site to promote the services it provides such as employment assistance, accommodation services and vocational counselling. It also offers links to CitySearch. The web site offers little interaction however, focusing on e-mail only.
VET Providers
The Academy of Photogenic Arts, a VET provider, demonstrates a high level of commitment to attracting international students; it offers detailed information about applying for a visa, studying at the Academy and living in Sydney. Although not e-commerce enabled, the Academy does allow students to enrol by e-mail.
Training Boards
The Training Boards demonstrate mixed adaptation stages with the Internet. The web sites reviewed are predominantly information locations, although Business Skills Victoria, invites a higher level of interaction than most, enabling viewers to download reports online for example. The Victorian Community Services and Health Industry Training Board enables viewers to subscribe online to mailing lists.
Non Profit and Government
A number of non profit and government web sites use the Internet to distribute or sell information online.
For example, The Queensland Vocational Education and Training Authority shows innovative use of the distribution of training materials, with a slide show online.
Australian Training Products provides an online catalogue of all its publications and online sales. This gives it a ‘print on demand’ ability, which helps to control costs. TRAIN and NCVER offer online information. Both web sites provide online search engines to cover the range of information offered and hypertext links to online documentation
Australian Education International’s aim is to promote the Australian education and training industry internationally. It's web site provides a complete package of information about living and studying in Australia. It also has a revenue model that encourages institutions to sign up for a subscription giving them market information and publicising the institution to international students.
The Source, a web site from the Commonwealth Minister for Youth Affairs, has addressed many of the issues and questions raised by international students about web sites. It covers information such as immigration requirements, studying in Australia, the employment situation, as well as training, apprenticeships and information on the requirements for recognition of overseas qualifications. This information is augmented with a searchable online jobs database that helps to round out the picture of what is available in Australia. While the web site is aimed primarily at the Australian youth market, it provides a good example of a service that actively targets overseas students too.
NEW Zealand
Wellington Polytechnic's web site stands out as a highly creative location. It uses, or intends to use, a number of features that could be adapted to enhance the education models Australian institutions provide online.
Wellington Polytechnic is heavily involved in the research, development and marketing of on-line courses and services for its students. It intends to offer a combination of hypermedia presentations on the Web, on-line asynchronous and real-time communications among students and with the lecturer. It also aims to send lecturers overseas and around New Zealand to major centres/pockets of hypermedia-students. One of the key aspects in their on-line courses, is the provision of on-line communication facilities such as open message boards, hypermail boards, e-mail, Internet Relay Chat for use among students as well as between students and lecturers.
The New Zealand Association for Training and Development web site highlights an innovative way to promote training services and products by enabling users to apply for Trust Awards online. The links to the regional branches help to promote national co-operative training ventures.
SINGAPORE
Of all the Asian countries reviewed, the Singaporean web sites from stand out as the most advanced, employing some excellent features that are highly applicable to attracting overseas students and to selling courses supported by online technologies.
Singapore Polytechnic for example, provides an excellent example of innovative use of the Internet to attract students. It not only caters for the academic side of the college, but also gives full details of recreational and support facilities. It provides innovative features, such as an online college map and a ‘virtual college’ – where study, assignments and feedback are all conducted online. This is aimed at attracting students, both local and international, who wish to study online. The web site is very easy to navigate and makes good use of small, but eye-catching, graphics.
The Polytechnic has existing partnerships with a number of overseas countries, but it does not appear to have established ties with Australia. It also promote its links with industry organisations and a section of the web site is devoted to jobs that are available in various civil service departments.
Ngee Ann Polytechnic is making excellent use of technology not only to attract more students though an attractive, easy to navigate web site, but through practical and recreational value added features for their students.
These include a student and staff intranet, downloadable PDF files, links to good information web sites for study requirements, links to corporate homepages, links to music, magazine, travel and other university web sites.
The web site also provides maps of Singapore, of the campus and of key tourist attractions in Singapore.
Nanyang Polytechnic uses its web site to reinforce its message of living in a global community.
To this end it has established a number of international partnerships and promotes international liaisons with overseas universities. It also has a specific Director, of International Development. The Polytechnic has a programme for organising overseas placements for its students.
Re-emphasising its orientation to the international student and to promoting partnerships, the web site also includes a complete section called Contact Singapore which provided details on: exploring Singapore, working in Singapore, living in Singapore, studying in Singapore, local lifestyles, FAQ (frequently asked questions) about Singapore and local news.
HONG KONG
The Hong Kong web sites, whilst not as consistently advanced as those in Singapore, also incorporate features that will be relevant to Australia. These include online maps, web site search functionality and links to download web sites, for example with shareware.
Hong Kong University makes good use of new technology to provide its students with services such as an Intranet and an access anywhere network.
It incorporates features such as online maps, virtual tours, and campus route suggestion, web site search and photos of the campus. The University also has the largest centre for continuing education: The School of Professional and Continuing Education (SPACE), although much detail for this section of the web site is under construction.
The web site for the Chinese University of Hong Kong is primarily in English, but does make some use of Chinese, especially as heading areas for various subjects.
The web site map is flexible in its approach, enabling users to select more information such as address and contact details for various buildings on campus.
The web site also offers a number of value added links for its users, such as a link to the shareware web site amongst others. It also provides easy access for users to find contact details (telephone and e-mail) for students and for staff.
MALAYSIA
The Malaysian web sites reviewed focus primarily on providing information about the university and the country. They also show a number of links to industry web sites.
The National University of Malaysia makes the most of the opportunity to promote its position as the first Malay language based college in Malaysia.
It does this by giving the Malay language greater prominence than English, and by making some information available in Malay only. It should be noted that the details in Malay only relate to the sections for prospective undergraduate students and for course information.
The University of Malaya promotes links with industry and facilitates location of University expertise by industry.
The web site makes good use of pictures to promote both the campus and Malaysia in general. It also provides links to tourist information web sites about Malaysia. It does not appear to follow this up with information for international students however.
The web site does provide a detailed map of the campus, broken into zones that are enlarged when the user clicks on them.
THAILAND
Thai web sites use a number of features such as online maps and photos to attract students to the locations. The use of links to lifestyle web sites also adds to the appeal of the web sites as a destination for students.
Bangkok University places a lot of emphasis on value added features. For example its online campus maps are available in plain format, or in 3D. It has a series of links to web sites that may be of lifestyle interest to its students too, for example to airlines, bookstores, electronic postcards and shopping malls.
It does not make much use of the Internet to distribute material, nor does it offer any online courses.
The University has initiated programs with a number of universities around the world, including Griffith and Deakin in Australia.
Assumption University employs a number of interesting technological features on its web site. These include online chat using IRC, and the acceptance of online applications to the University. In addition, the web site offers a FAQ section. It should be noted however that this web site is extremely slow to load at almost all locations.
The web site for Chiang Mai shows that even a provincial university in Thailand makes use of similar features to other Asian web sites, such as online maps, job opportunities, promotion of their location and the country in general. It also incorporates links to other web sites and search engines.
The University of Indonesia uses its Internet web site to promote the facilities it offers and also to promote Indonesia. It provides potential students with details on tuition fees and entrance requirements. The web site also attempts to attract school leavers to its site, by displaying University Entrance exam results.
The University has incorporated facilities such as an interactive map, multi-lingual information and a bulletin board. Each faculty has it own page on the web site.
ASIA/PACIFIC
The Universities of Asia and the Pacific (AUAP) was established to promote co-operation among universities in the Asia Pacific region. The AUAP is facilitating a one-year multimedia distance-learning system trial in partnership with Nippon Telegraph and Telephone Corporation (NTT). The project aims to establish Asian multimedia platforms and to test as well as evaluate various multimedia services and applications for distance education. NTT, through the Asia Multimedia Forum (AMF), will help to develop ATM-based network services and Internet-based applications during the trial period. Australia does not appear to be involved in the project.
The web site also reports details of an upcoming (although in 1997) conference hosted by the University of Tasmania focusing on: technology and multimedia, internationalisation, institutional management and university-industry links.
KUWAIT
The key feature from the Kuwait Public Authority for Applied Education and Training web site is the level of attention given to providing international language learning facilities to students in Kuwait. While the web site does not provide online courses itself many links are given to contact other providers.
UNITED KINGDOM
NIACE is the leading non-government organisation for adult learning in England and Wales. Its remit is to increase the number of adults in training and to take positive action to improve learning opportunities for those communities under-represented in current provision. The web site is primarily information and marketing orientated; focused on providing details about NIACES services. It is highly relevant on two levels:
1) As an example of how a national organisation can addresses cultural and minority issues though publications, policy, advocacy and working with education and training agencies. NIACE works with agencies in all sectors of post school education and training, including work-based learning and is particularly interested in cross-sectoral work — encouraging colleagues to exchange experience and develop ideas collaboratively.
2) As an example of an organisation that has forged links with international and European bodies to promote and distribute transnational training materials in a variety of languages.
EUROPE
These web sites are focused on European initiatives to further vocational education and training.
The Leonardo da Vinci Programme intends to implement a European Community vocational training policy. The web site makes information available in French, English and German. In some cases, a number of other European languages are offered as well. It uses the web site to call for tenders — the application forms can be downloaded or completed online. The web site also provides links for tender applicants who are looking for potential tender partners and offers a FAQ section. The location also advertises conferences held under the Programme and encourages viewers to respond online.
The European Distance Education Network (EDEN) has played progressive role in developing European policy in open and distance learning, by the promotion of networking and co-operation, the preparation and publication of several policy and feasibility studies, and active participation in European distance education programmes.
Eden is looking to expand its network of contacts internationally and has experience in promoting distance learning in countries without significant infrastructure support.
In addition it makes use of multilingual, multimedia format online newsletters to promote itself to its members and viewers can subscribe online to these services.
The web site for the European Training Foundation contains a lot of information, but is presented with small graphics, ensuring it downloads quickly and easily. It is also easy to navigate and the FAQ section ensures that basic questions about the organisation's role are answered. The web site acts as an information source, distributing downloadable material from ETF, ensuring easy access to the data for their member countries.
ETF offers a selection of related web sites, to augment the information it provides. Though its emphasis is primarily on information distribution, the web site is interactive, encouraging users to participate via e-mail.
It provides a good example of a well laid out, easy to navigate web site reflecting the role of the organisation and encouraging user interactivity.
UNITED STATES
The web sites reviewed here provide good examples of using the Internet to distribute information.
ERIC/ACVE is one of 16 clearing houses who are part of a U.S. education information network The web site demonstrates how a comprehensive range of publicly available material can be collated and made available for public distribution. The limited use of PDF files is interesting. The online search functionality is very powerful, making it easy to find particular documents and allowing free text searching of the content. All of these features may be of interest to OTFE in its investigation of alternative methods of distributing documentation.
The ASK Eric service takes the basic information provision a step further by providing a personalised Internet-based service offering education information to teachers, librarians, counsellors, administrators, parents and others throughout the United States and the world. Though not entirely focused on vocational training the system provides a vast information resource providing access to e-mail queries, a virtual library and a fully searchable database.
NCRVE is the United States largest centre for research, development, dissemination, and outreach in work-related education. NCRVE is an eight-member consortium of universities and colleges. The web site provides publicly available information online. Full text documents can be located using either full text search, by selecting product abstracts or by searching on various criteria. Articles are also referenced with links to related readings.
The web site uses standard text based presentation, not PDF files. Articles are indexed and viewers can use hypertext links to access relevant material within the article.
In addition, the web site makes use of electronic discussion groups, using LISTSERV e-mail lists and newsgroups.
ASTD, the American Society for Training and Development, is exploring ways to establish special partnerships with non-US organisations to facilitate the exchange of views on emerging issues and solutions. In addition it is looking to establish speaker exchanges, corporate memberships, and benchmarking exchanges.
Four Australian organisations have already established links with ASTD. They are Network Australia Brisbane, Australia Human Resources Institute, Australian Institute of Training and Development (AITD), and the Victorian Food Industry Training Board.
The web site is presented as a resource for training professional. It places emphasis on establishing a community look and feel, with a community section and special membership advantages, such as book discounts. It reinforces this with the use of scheduled online events such as real time chat and discussion groups.
CANADA
The Canadian Association for the Study of Adult Education has web site with a large amount of information on adult education, training and distance learning. The organisation is very willing to share the results of its research and contributions from members. It contains links to a large number of educational establishments whose web sites are a valuable source of presentation ideas.
INTERNATIONAL
UNEVOC is UNESCO's International Project on Technical and Vocational Education. It is dedicated to developing and improving technical and vocational education in UNESCO's member states. Its focus is on information exchange, networking and international co-operation.
This UNESCO initiative has already demonstrated its commitment to the international exchange of ideas, experience and studies on policy issues in this region with a vocational education conference at the Adelaide TAFE in march this year. This, plus the combination of its other two platforms:
mean that UNEVOC as an organisation is highly relevant to VET’s aim of establishing national and international co-operative training ventures.
The web site shows how language issues can be addressed in a multilingual format. Through its e-mail forum it also appears to be building a strong sense of community online and encouraging interactivity amongst its members.
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| Organisation | TAFE South Australia, West Wing, Ground Floor, 31 Flinders Street, Adelaide 5000, South Australia. |
General information about TAFE SA training resources and activities for development of services. |
| URL & E-Mail | http://dino.tafe.sa.edu.au/institutes/index.html | e-mail: Tafeinfo@tafe.sa.edu.au |
| Features &
Marketing Materials
|
Information for
students Institutes and campuses TAFE SA online (study via the Internet) Courses and locations TAFE SA campus contact details Student services Learning systems and resources standing committee International business services Video-conferencing web pages |
Web site search
engine Links to many other web sites and information sources Each feature listed at left expands to supply comprehensive information about its topic. |
| Interactivity
|
Suggestions and new links to
other web sites invited. Online courses Online enrolment Online fee payment. Video conferencing facilities since 1990. |
Over 100 modules currently
available, plus 50 in development 9 courses offered. |
| Cultural Issues
|
A recognised leader in the
provision of vocational education, technology and consultancy in the Asia-Pacific region. International students catered for with: Free airport reception, Free accommodation placement service, Orientation service for new students. Internet access and student e-mail accounts |
Chinese language page at; http://www.tafe.sa.edu.au/institutes/adelaide/ies/ies2.shtml |
| Language | English Language Centre on the main campus of Adelaide TAFE. 140 students from over 19 countries. | Dates, fees and enrolment all online. |
| Revenue & Business Model | Online courses offered with costs information and fee paying online. All services and resources information available online. |
Relevance
The TAFE South Australia web site actively addresses the requirements of international students by providing them with details on post training employment opportunities. It aids with social issues too, providing cost of living details for example. This information helps to provide international students with a more complete picture of living and studying in Australia.
| Organisation | TAFE Queensland International, 14th Floor, 145 Eagle Street, Brisbane, Queensland. |
This web site describes courses and services available to international students and Australians coming to Queensland to study. Links to other useful web sites. |
| URL & E-Mail | http://www.tafe.net | e-mail: Tafe-qld-intl@dtir.qld.gov.au |
| Features & Marketing Materials | Study on line Courses Information Education services Adult Community Education Corporate clients Institutes Training partners |
Course prices are
given and, for example, computer students are offered a discount if they join the
Australian Computer Society. Online ACS Enrolment. Course enrolment and fee payment is online. |
| Interactivity
|
The web site enables viewers to enrol in courses, study online and pay the fees. It also gives course information for every category of student — Australian, unemployed, employed and mature students. | Online courses: Creative Writing Information Technology Legal Studies Workplace Trainer Automotive Apprenticeship. |
| Cultural Issues
|
International students are given
a broad range of useful information to encourage them to come to TAFE International. The
16 institutes, training partners and community information are all accessible from the web site. Links are provided to Queensland Tourist & Travel, Department of Immigration and Multicultural Affairs, and web site links for a number of Institutes of TAFE. |
However language classes are not mentioned. |
| Language | English | English language courses are offered. |
| Revenue & Business Model | A fully transactional online web site aimed at students, employers, mature students and international students. | This web site advises students of online courses of the best study order and offers guidance if desired as part of the course. |
Relevance
The web site has broad appeal to a variety of students and cultures. It also provides links to TAFE Queensland International, TAFE South Australia and the Australian Computer Society. The web site appeals to students, workers, employers, unemployed, mature and
international students because it gives them information specific to their interests, such as study tours and English language courses.
TAFE Queensland has a virtual campus on the Internet, which provides access to learning across communities in Australia and the world. It offers the range of online courses listed above with prices for each and recommended order of study. Students can register and pay fees online.
| Organisation
|
TAFE, Tasmania GPO Box TAFE, Hobart, Tasmania 7001. |
General information on TAFE training resources in Tasmania. |
| URL & E-Mail | http://www.tafe.tas.edu.au/ | e-mail: www@tafe.tas.edu.au |
| Features &
Marketing Materials
|
Courses available Campuses and Services What’s new About TAFE Tasmania Web site map Search |
Currently investigating online education among other things in a project called OPEN-IT dealing with information based technologies. |
| Interactivity | Web site comments invited. | |
| Cultural Issues
|
Free airport collection Orientation of city and institute English language support International student program. Special services for international students. Course progression diagram. Accommodation services |
Have provided education and
training to international students since 1987. Currently have more than 150 enrolled from more than 20 countries. English language support for students from overseas. |
| Language | English | |
| Revenue and Business Model | An information and course enrolment web site only. No online courses yet. | Online education is being investigated. |
Relevance
The TAFE Tasmania web site map gives a good overview and makes navigation of easy. The web site clearly targets international students with attractive, interesting sections for them covering all the main areas of concern of a newcomer to a country. It provides services around the basic courses it offers to help orientate international students to life in a new country. While not having online course facilities at present the viewer is made aware of their investigations into this at present.
Department of Vocational Education and Training, University of Melbourne
| Organisation
|
University of Melbourne, Dept of Vocational Education and Training, 442 Auburn Road, Hawthorn, Victoria 3122. |
University and DVET and Hawthorn International Education Ltd. |
| URL & E-Mail | http://www.edfac.unimelb.edu.au/DVET/index.htm | e-mail: |
| Features &
Marketing Materials
|
About University
award courses. Undergraduate information Graduate diploma information pack Postgraduate information pack Online study information pack Course brochures (PDF Format) International student facilities. Worldwide exchange program. |
PDF files with info
on: Diploma and Bachelor of Education and Training. Bachelor of Education and Training (Hons) Graduate Diploma of Vocational Education and Training Postgraduate Certificate of Education and Training. Postgraduate Diploma of Education and Training Master of Education: Vocational Education and Training. |
| Interactivity | This web site enables viewers to download and view a wide range of material but does not appear to offer any online transactions facilities. | |
| Cultural Issues
|
Involved with World Bank, The Asian Development Bank, Unesco and Aus Aid in S.E. Asia, East Asia, The South Pacific and Africa. |
Has a close association with the University’s international commercial arm — Hawthorn International Education Ltd., on the same campus. |
| Language | English | |
| Revenue & Business Model | An information source, rather than a revenue source. |
Relevance
This is the first Department of Vocational Education and Training on a university campus in Australia. It has a close association with Hawthorn International Education on the same area of campus. Hawthorn provides English courses for international students. The broad range of resources available on the Melbourne University campus can be offered to prospective students by DVET. It uses a wide range of commercial and government contacts to promote international education and training strategies. A useful partner for OTFE.
University of NSW: Institute of Languages
| Organisation | University of NSW Institute of Languages, 22 King Street, Randwick, NSW 2031. |
Languages section of University of NSW. |
| URL & E-Mail | http://www.lang.unsw.edu.au/ | e-mail: institute.languages@unsw.edu.au |
| Features &
Marketing Materials
|
Certificate in
Spoken & Written English. Progresses to English for Tertiary study and English for English teachers |
Details may be
obtained in applicant’s native language and often from an office in that country. Basic survival skills are included in the beginners' course such as personal identification, accommodation, banks and post offices, transport, shopping, medical care and safety. |
| Interactivity | Solely an information web site.
No online interaction invited. E-mail address is given but not referred to for use. |
|
| Cultural Issues
|
Full range of English language
courses can be accessed in native language and many countries. Survival skills taught in migrant beginners' course. |
|
| Language | English | English courses for all levels. |
| Revenue & Business Model | Purely an information web site. The course is free for migrants registered with Centerline looking for work. | A person who arrived in Australia after 1st January 1993 must register for classes within three months of arrival. Some residents are charged fees and need to check with the Department of Immigration and Multicultural Affairs. |
Relevance
The web site shows international students interested in studying at the University of New South Wales how to obtain further details on courses in their own language, or from an office in their own country. This facility demonstrates a high level of cultural awareness by removing potential language barriers that may provide a significant initial hurdle for international students initially considering studying in Australia.
Drake International, Victoria.
| Organisation
|
Drake International 104 Lydia Street, Ballarat, Victoria 3350. One of eight Australian locations. |
A productivity based solutions
provider that delivers performance improvement through people, processes and technology. Recruitment, training and consultancy. Offices in 12 countries. |
| URL & E-Mail | http://www.drake.com.au/australia | e-mail: drake@bendigo.net.au |
| Features &
Marketing Materials
|
Drake Jobseek has
been working with the Australian government since 1992 on contractual employment services. Drake Training — I.T. and personal development skills. Drake List Management mailing lists. E-Business — formed in March 1997 to work with clients to discover innovative ways to apply Internet technology to their business to reduce costs, increase revenue or to add value to existing business channels. |
Online workplace
issues Quick Survey gives automatic results Jobs Tips Register on web site to get information user wants presented first. Username and password protected access to customised web site and job applications for access from anywhere in the world. Customised electronic mailing list |
| Interactivity
|
Questions invited, answers given
online. Customised electronic mailing list. Discussion forums Use of Drakes database of HR related articles and press releases invited. |
Search engine on web site. Links to other relevant web sites. |
| Cultural Issues | None specified but Drake has offices all over the world. | |
| Language | English | |
| Revenue & Business Model | Information source with user interaction invited. Not directly generating revenue but focused on that as the end result after candidates find jobs. |
Relevance
This web site demonstrates how a worldwide organisation connects with its market by offering visitors a free web page allocated to their resume. This resume can then be printed from anywhere at any time. Positions can be applied for online. The web site provides a lot of information and advice at no cost to the visitor. This information is presented to the viewer in priority order of interest following registration with Drake. The visitor is made to feel like a potential partner with Drake in the interaction. Drake Training is based in twenty cities and regional areas across Australia and also in Canada, Hong Kong, Malaysia, Singapore and the USA. Training is given in I.T. and personal development skills. This is well described on the web site.
Open Learning Systems, South Australia
| Organisation
|
Open Learning Systems TechWorks, 72 Carrington Street, Adelaide, South Australia 5000. |
Online education broker. |
| URL & E-Mail | http://www.techworks.com.au/ | e-mail: pbyrnes@techworks.com.au |
| Features &
Marketing Materials
|
Course broker List of modules — 10 available at present Courses not listed, none available yet. Customised training systems – for example Qantas College Online. |
Frequently Asked
Questions section. Tutor available with each course Noticeboard system to facilitate group interaction without time constraints Courses can be tailored to suit individual company’s requirements. |
| Interactivity
|
Fully interactive, courses can be
booked and paid for online Questions and feedback are invited online. |
|
| Cultural Issues | ||
| Language | English | |
| Revenue & Business Model | This is a fully interactive revenue earning web site. Courses can be booked, paid for and received online. |
Relevance
This web site is still in development. It is in stage one. Only ten course modules on human interaction and management skills offered. Full enquiry and feedback invited. List of FAQs. The web site can be difficult to navigate in places and two HTTP errors were experienced. The style and layout of the web site is good and while it is experiencing growing pains it is worth checking as it develops for information supply and delivery ideas.
Adult Multicultural Education Service, Victoria.
| Organisation | AMES, 255 William Street, Melbourne, Victoria 3000. |
Committed to the delivery of quality English and vocational training to Victorians from language backgrounds other than English |
| URL & E-Mail | http://www.ames.vic.edu.au/ | e-mail: enquiries@ames.vic.edu.au |
| Features and Marketing Materials | Settlement services Vocational training (English and vocational skills) Employment assistance Case management Vocational counselling Work placement Traineeships Computer literacy Curriculum services Consultancies |
Photographs of
smiling international students. Other campus photographs. Clear comprehensive details of all English language and Australian cultural matters that would be important to a international student coming to Australia. |
| Interactivity | None, except by e-mail. | |
| Cultural Issues
|
English courses for people in
Victoria from non- English backgrounds. Managing cultural diversity Community management English language support and introduction to Australian culture for managers. |
Orientation to living and
studying in Australia Educational counselling and placement in mainstream institutions. |
| Language
|
English | English courses and vocational
education for people with non-English backgrounds. |
| Revenue and Business Model | An information source with links to other relevant sites. |
Relevance
This web site gives a comprehensive range of English language courses, an introduction to Australian culture, orientation to living and studying in Australia, accommodation service and educational counselling and placement in mainstream institutions. Of note are the cross-cultural awareness sessions.
Training programs can be tailored to fit the cultural and social mix of any workforce. Programs are offered at flexible times, in groups of any size and for the duration required.
The Academy of Photogenic Arts, NSW.
| Organisation
|
The Academy of Photogenic Arts
(VET Provider) PO Box 362, Avalon Beach, NSW 2107. |
Film and Television school. |
| URL & E-Mail | http://www.apa.edu.au/ | e-mail: carole@apa.edu.au |
| Features and
Marketing Materials
|
Home Courses Facilities Time table Enrolment Overseas Productions Sponsors Information |
Complete details
about every aspect of applying, getting a visa, fees, studying at the academy, living in
Sydney, holidays bring change of pace. A comprehensive confidence inspiring web site. |
| Interactivity | Good interaction. Course enrolment is possible by e-mail. |
|
| Cultural Issues
|
Provide ‘English for the
Film and Television Industry’ a course to familiarise international students with
technical terms they will encounter. A full guide is given to the arrangements necessary for coming to Australia to study. |
Information is supplied about
choices of accommodation. Comprehensive information about living in Sydney is supplied. |
| Language | English | |
| Revenue & Business Model | This web site is an information source and a revenue earner. Enrolments can be made by e-mail. |
Relevance
This web site gives useful information for an international student, with confidence boosting attention to the ‘small’ details .
Business Skills Victoria Industry Training Board Inc.
| Organisation
|
Business Skills Victoria Industry
Training Board Inc., Suite 6, 529 Burwood Road, Hawthorn, Victoria 3122. |
Business Skills Victoria is an Industry Training Board. It is responsible for providing and advising on the training requirements for over 40 industry occupations in the finance, property and business sectors throughout the state. |
| URL & E-Mail | http://www.bsv.org.au | e-mail:bsv@bsv.org.au/ |
| Features &
Marketing Materials
|
BSV collects and
analyses information, statistics and opinion on training to recommend: future Victorian training needs gaps in training provision policy new initiatives |
This information is
summarised in an annual report called the BSV Industry Training Plan which is provided to
the Industry Planning Division OTFE and other interested parties. BSV also publishes and sells a number of reports. |
| Interactivity
|
Reports can be ordered online. Viewers are invited to complete a BSV survey on training needs in their organisation and their opinion of present VET standards and resources. |
|
| Cultural Issues | ||
| Language | English | |
| Revenue & Business Model | This web site is an information source and earns revenue from the reports BSV publishes and sells. |
Relevance
This organisation stays in effective contact with the three major sectors of industry for which it provides training advice and service. Because it collects information and publishes reports, BSV’s recommendations are reinforced with factual data. Online accessibility makes the work easily obtained and examined. The interaction that is invited with web site visitors adds to BSV’s reputation with its industry sectors.
Victorian Electro-Technology, Printing, Information and Communications Industry Training Board Inc.
| Organisation
|
EPIC Industry Training Board, 1024-1038 Lygon Street, Carlton North, Victoria 3054. |
Prepare quality training plans
detailing industry skill requirements, the quality and types of training needed by
industry and training arrangements. Promote training within industry. Liaise and participate with national advisory bodies. Participate in accreditation and recognition processes. EPIC ITB also undertakes fee-for-service activities for industry and government training-related projects. |
| URL & E-Mail | http://www.eisa.net.au/~epic/expert.html | e-mail: epic@eisa.net.au |
| Features &
Marketing Materials
|
Skills audits Training manuals Industry training plans Competency standards Assessment guides Career options for women Workshops, seminars and conferences Training needs analysis |
News clips on web site. |
| Interactivity
|
Comments or questions or requests for information invited in web site guest book. | Links with a large number of other training boards and organisations. |
| Cultural Issues | ||
| Language | English | |
| Revenue & Business Model | This web site is an information source. |
Relevance
This web site is a source of useful information about training course administration and implementation. It also gives useful access to skills audit and training needs analysis services for the electro-technology, printing, information and communications industries. Its focus is national.
Victorian Community Services and Health Industry Training Board Inc
| Organisation
|
Victorian Community Services and
Health Industry Training Board Inc 180a Palmerston Street, Carlton, Victoria 3053 |
To provide leading edge advice and support on all aspects of vocational education and training in the community services and health sectors to government, training organisations and the community services and health industry. |
| URL & E-Mail | http://www.intraining.org.au/cshvic | e-mail: cshitbv@ozemail.com.au |
| Features &
Marketing Materials
|
Our mission Special projects Hot links Background — staff, news. Board membership Publications Subscribe to our mailing lists Community services Courses available, Community services National competency standards. |
Publications available which can be ordered online. |
| Interactivity
|
Links to: Vic Net Open training services Office of Training & Further Education TRAIN EdNA Education Network Australia EdNA VET Projects NCVER Women’s Network for TVET in Asia Pacific Region Education.Au (formerly Open Learning Technology Corp Ltd) |
|
| Cultural Issues | ||
| Language | English | |
| Revenue & Business Model | This web site is an information source and publications can be ordered online. |
Relevance
The Board came into being in 1996 after an amalgamation of the Health and Social and Community Services Boards. The new board will eliminate areas of duplication and enable a more comprehensive and thorough analysis of industry training needs. It will also provide strategic advice related to regional, networked and interconnected services. The Board will improve and enhance training in response to changing needs, increase participation in training and demonstrate leadership in the development and provision of education and training.
Arts and Recreation Industry Training Board
| Organisation | Arts and Recreation Industry
Training Board, Level 7, 189 Flinders Lane Melbourne, Victoria 3000. |
Industry training and advisory board for the arts and recreation in Victoria. |
| URL & E-Mail | http://www.artv.org.au/ | e-mail: artvic@msn.com |
| Features &
Marketing Materials
|
Information in Arts
& Recreation Industries on: Courses Careers Business Resources Industry Facts Training Priorities |
Has published two career guides for critical areas of the cultural industry. Has also produced a resource kit to help culture industry attract more tourists. |
| Interactivity | The web site lets viewers see information and also invites their views which can be input online. | |
| Cultural Issues | Concerned with Australian culture industry, no reference to overseas. | |
| Language | English | |
| Revenue & Business Model | The web site is an information source. |
Relevance
The web site is an information source and refers viewers to other relevant bodies. The web site reports on current activity in each sector. Online views are invited but there is no other transactional element. It is reporting the current position of the board in its areas of involvement, but does not go farther than this.
Queensland Vocational Education and Training Authority
| Organisation
|
General information on TAFE training resources in Queensland. | ||
| URL & E-Mail | http://training.dtir.qld.gov.au/ | e-mail: web@dtir.qld.gov.au | |
| Features &
Marketing Materials
|
Reports Legislation Publicly available training materials Tenders on offer Database of training organisations VET events Training curriculum |
Online slide show
for National training material PDF files for tenders on offer, tender applications and some reports Links to Queensland TAFE web sites as well as industry associations TAFE handbook online |
|
| Interactivity | Site lets viewers download and view a wide range of material but does not appear to offer any online transactions facilities | ||
| Cultural Issues
|
Site includes special mention of English language, literacy and numeracy programmes and language programmes for adult migrants | ||
| Language | English | ||
| Revenue & Business Model | The web site is an information source, rather than a source of revenue. | ||
Relevance
The web site shows how the Internet can provide access to a wide range of publicly available material. DETIR has used this web site to supply information such as reports, tenders and applications and training materials in PDF and slide show format. It provides a single point of access to a large amount of material both for training providers and companies wishing to source VET training facilities.
Australian Training Products Ltd.
| Organisation | Australian Training Products Ltd. GPO Box 5347BB Melbourne, Victoria 3001. |
A registered non-profit company with ANTA owned by VET Australia. It is a professional publishing company and national clearinghouse for all national, crown-copyrighted training material. |
| URL & E-Mail | http://www.atpl.net.au/ | e-mail: atp@anta.gov.au |
| Features &
Marketing Materials
|
An online catalogue
of all publications with a topic index on the start screen. A search engine with tips to maximise effectiveness of enquiries. |
A simply laid out
web site with fast navigation between sections. The web site is still under development and viewers are told that an unspecified feature is coming soon. |
| Interactivity | Catalogue as above Search engine Online publication sales. |
|
| Cultural Issues | ||
| Language | English | |
| Revenue & Business Model | This is an information and revenue earning web site. The print on demand ability of APTL helps minimise inventory costs — savings passed on to VET customers. |
Relevance
Simple but fast and effective web site. It conveys information clearly about the company, the staff, contact details, ordering online procedure and product catalogue. The web site is still in development but what it has got so far is an example of remaining clearly focused on the company’s mission and conveying this to its market.
TRAIN the Australian Training Information Network.
| Organisation
|
TRAIN - The Australian Training
Information Network. Offices in each state. Victorian office at OTFE: 2 Treasury Place East Melbourne, Victoria 3002. |
Funded by Australian National Training Authority (ANTA), managed by NSW Department of Education and Training (DET). Provides users with information on a range of national, state and territory vocational education and training topics. |
| URL & E-Mail | http://www.train.gov.au/ | e-mail: david.cranston@det.nsw.edu.au |
| Features & Marketing Materials | Comprehensive
listing of all matters and organisations relevant to training and vocational education in
Australia. Updates are highlighted. |
Each state
accessible from national map on opening screen Search engine Acronym dictionary Feedback invited. |
| Interactivity
|
Suggestions invited and web site
includes its own search engine. Direct link to OTFE web site. |
|
| Cultural Issues
|
Migrant services described, Migrant skills and qualifications advisory committee accessible from web site. |
Entry level training is described. |
| Language | English | Information on migrant language services. |
| Revenue & Business Model | This web site is an information source. |
Relevance
This web site gives an excellent description of all matters related to training, learning English and getting work in Australia. TAFE and VET courses are listed in detail. Employee, employer, professional and other organisations are listed. Industry training advisory bodies are listed. All information is provided in an easily accessible format and in a clear, simple layout. However attempts to load some sections failed. The web site contains direct links to each Australian State including the OTFE web site.
National Centre for Vocational Education Research Ltd.
| Organisation | NCVER Ltd., 252 Kensington Road, Leabrook, South Australia 5068. |
Research and evaluation National statistics Information Consulting services Key Role: Provision of information about VET to people with an interest in VET. |
| URL & E-Mail | http://www.ncver.edu.au/ | e-mail: ats_req@ncver.edu.au |
| Features &
Marketing Materials
|
Collects and disseminates TAFE and other VET statistics, including apprenticeship and traineeship statistics for Australia. | VET information is
disseminated through: ongoing projects, library and clearinghouse activity, conferences, workshops, sales of paper-based publications, maintenance of an Internet web site. |
| Interactivity
|
Full access to TAFE & VET statistics up to 1997 from the NCVER web site. | When a survey of employer’s satisfaction with VET was examined 5 of 10 topic screens could not be read because of illegible print. |
| Cultural Issues
|
None. Statistics describe enrolments & completions from Australian VET and TAFE but no student nationality analysis. | |
| Language | English | |
| Revenue & Business Model | This is an information source web site. |
Relevance
NCVER provides a large amount of useful statistics indicating attitudes to and satisfaction with VET and TAFE from the points of view of students and employers on a national level. Information is available from its web site and publications as well as conferences, workshops, libraries and clearinghouses.
Australian National Training Authority
| Organisation
|
Australian National Training
Authority. Level 5/321 Exhibition Street, GPO Box 5347BB, Melbourne, Victoria 3001. |
ANTA is responsible for the
development of and advice on national policy, goals and objectives of a national strategic
plan and state training profiles for endorsement by the Ministerial Council. ANTA is also responsible for administering commonwealth funds for vocational education and training. |
| URL & E-Mail | http://www.anta.gov.au/ | e-mail: webmaster@anta.gov.au |
| Features & Marketing Materials | Names and background
of board members. Mission statement. History. |
Links to all state and territory training and vocational education institutions in Australia. |
| Interactivity
|
Links to 11 web sites involved in
industry training and vocational education. Links provided to each state and territory training authority web site. |
|
| Cultural Issues
|
Part of ANTA’s mission is to ensure that Australian vocational education and training is world class to compete successfully with any other international training institutions. | |
| Language | English | |
| Revenue & Business Model | The web site is an information source with many useful links to other organisations involved in vocational education and training in Australia. | It is not a revenue earning web site. |
Relevance
ANTA shares offices with OTFE in Melbourne. Because it is the national policy and planning board its activities are administrative rather than promotional or operational. Because of its function the ANTA web site does not have anything to offer OTFE which is already linked to the web site.
Australian Education International
| Organisation
|
Australian Education
International. Department of Employment, Education, Training and Youth Affairs, Level 4,16-18 Mort Street, Canberra City, ACT 2601. |
A government initiative to
promote Australian education and training internationally. Every Australian institution that provides education and training courses for international students can take advantage of the extensive range of services provided by AEI. |
| URL & E-Mail | http://www.aief.edu.au/students/education/vocational.htm | e-mail: aei@deetya.gov.au |
| Features &
Marketing Materials
|
Why study in
Australia. The Australian education and training system. Selecting a course and institution. The Australian way of studying. Admission procedures to study in Australia. Costs of study and living in Australia. Living in Australia. Understanding Australia and Australians. Information in your country. Students say. Information in your own language |
Through the
diplomatic network, Australian Education Centres, AEI offices around the world, and AEI
reference sites, a complete, independent and credible information services package is
supplied to students considering studying in Australia. AEI participates in education exhibitions and trade fairs under a Team Australia approach. |
| Interactivity | Search engine on web site to: Search for a course Search for an institution. Feedback invited. Inquiries invited. |
|
| Cultural Issues | Information from offices in
overseas countries. Information in English and 5 languages listed below. |
Costs of study and living in
Australia. Understanding Australia and Australians. Further topics listed on home page above in features. |
| Language
|
English language. Students web
site also in Japanese Korean, Mandarin, Indonesian and Spanish. |
|
| Revenue & Business Model | The web site is an information
source. Application forms for services can be downloaded, but no online transactions. All Australian institutions can place information about their courses and services for international students free of charge on the web site. |
A range of services are offered: Annual subscription gives access to market information collected by AEI. In-country information services will inform international students specifically about your institution when you pay the subscription. Fee-for-service for other services tailored specifically for the needs of your institution. |
Relevance
This Government funded organisation’s aim is to advance the internationalisation of the Australian education and training industry. Information about courses and services can be put on the AEI Student web site free of charge with a link to your home page. This would provide a very economical way of increasing OFTE’s exposure to the market.
Subscription rates for AEI In-Country Information Services for State and VET systems are capped at $16,000.
The Source, The Commonwealth Minister for Youth Affairs’ Web Site, NSW.
| Organisation
|
The Source — The Commonwealth Minister for Youth Affairs’ web site | The web site provides young people, and the wider community, with information about the programmes and services offered by the government. |
| URL & E-Mail | http://www.thesource.gov.au/ | e-mail: switchon@deetya.gov.au |
| Features &
Marketing Materials
|
Careers Jobs Training Money Youth Networks Health Justice Entertainment |
Links to useful web
sites such as those mentioned in the Cultural section Creation of online communities: eg. Aussie School House: practical application of online technology for education |
| Interactivity | Most of the information comes from the site with little two-way interaction eg. users can search for jobs over the web site but not apply for them online. | |
| Cultural Issues
|
The web site addresses cultural
issues with links to web sites such as: NOOSR: up-to-date information on what is required for the recognition of overseas qualifications and skills. APEC Electronic Source Book: facts and information on study exchange and work opportunities for visitors to Australia. |
|
| Language | English | |
| Revenue & Business Model | This web site is an information source and does not appear to derive revenue. |
Relevance
The web site addresses many of the issues and questions raised by international students, it covers information such as immigration requirements, studying in Australia, the employment situation, as well as training, apprenticeships and information on the requirements for recognition of overseas qualifications. This information is augmented with a searchable online jobs database that helps to round out the picture of what is available in Australia.
Whilst the web site is aimed primarily at the Australian youth market, it provides a good example of a service that actively targets overseas students too.
HYDI Educational New Media Centre, Wellington Polytechnic, New Zealand.
| Organisation
|
Wellington Polytechnic, Private Bag 756, Wellington, New Zealand. |
To offer international and national consulting, development and training assistance regarding on-line education, in both business and educational fields, from an integrated management, educational and technical perspective. |
| URL & E-Mail | http://webnz.com/wnp/hydi/ | e-mail:cic@wnp.ac.nz |
| Features &
Marketing Materials
|
Research Education and training Lectures and on-line. Consulting Development Promotion |
Free sample on-line
course: Teaching Techniques for Adult Learning. Offices in Singapore, Jakarta, Kuala Lumpur, Bangkok, Seoul, Taipei, Hong Kong, Other contacts in Europe and USA. |
| Interactivity | Feedback invited On-line courses can be sampled. |
|
| Cultural Issues
|
Comprehensive information for
overseas students on all aspects from academic to visas, Insurance, health care, shopping, banking, entertainment and other general information. Students are met on arrival Accommodation arrangements Orientation programmes On-going support and advice |