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Mission
Corporate Profile
Clients
Management Team
Advisory Panel
Frequently Asked Questions
APT Strategies is a leader in online information
and services for optimising websites. APT Strategies services
include:
Search Engine
Optimisation: including
keyword selection,
keyword phrasing,
content development for search engine visibility,
website content audits,
search engine
copywriting,
density analysis, SearchForecast
and
search engine submission.
Search Engine
Marketing:
including pay per click advertising
and search engine marketing
Conducts 'online' market research:
APT Strategies has conducted 'The Australian Online Readership Survey' and
'The Australian Online Brands Survey' and
'The Global Mindset Online Survey' which over 450 Australian website sponsor. Today, APT Strategies has received 120,000 online interviews from these
online surveys and analysed hundreds of log files.
APT Strategies conducts online customer
satisfaction surveys for clients such as Yahoo!
Conducts 'offline' market research: interviewing, surveying,
analysing and preparing reports for senior management. Since 1994, APT
Strategies has conducted over 450 research, market entry, market sizing,
channel management, customer service, usability and consulting projects
for Fortune 1000 companies in the field of media,
finance, information technology,
consumer goods and telecommunications. As a full member of the
Australian Market & Social
Research Society since 1996 APT Strategies
is compliant with the code of ethics and research practices.
Publishes reports: research, conceptualising and production
of guides, reports, books and publications for both corporations and
governments. These include best selling titles including
'Successful e-commerce',
'The World's Best Online Advertising Campaigns',
'Best Practice in Electronic
Service Delivery' and 'Trusting the Internet: A guide for Business'. Many of these
reports can be downloaded from this website.
Conducts Website
Usability Studies:
including the user
profiling and user needs assessment, expert
user evaluation of websites and usability
testing using scenario based testing.
Mission
APT Strategies
provides optimisation products and services for
companies to improve their websites as online business channels.
APT Strategies provides research services,
search engine optimisation and content development in order for
organisations to better understand their online audience, attract
visitors to their websites and to increase their website rankings on
search engines and Internet directories.

Clients
| - Australian
Gas Light Company |
- Novo Nordisk |
| - Coca Cola South Pacific |
-
Sundowner Motor Inns |
| - Telstra |
- Integral Energy |
| - Sensis: White/Yellow Pages |
- ANZ Bank |
| - Bayer |
- Eli Lilly |
| - Australian Stock Exchange |
- Qantas |
| - The Trading Post |
-
St.George Bank |
| - ZDNet |
- Disney |
| - Sigma Pharmaceuticals |
- Victoria Department of Education |
| -
Yahoo! Australia
& New Zealand |
- Dept. Industry, Science, Tourism |
| -
Norwich Union |
- Fujitsu Australia |
| - Commonwealth Bank |
- Amcor |
| -
CitySearch |
- Museum of Victoria |
| - IBM |
- Sony |
| - Intel |
- Aventis Pharmaceuticals |
| - E*Trade |
-
RACV |
| - Fosters Brewing Group |
- The Federal Group |
| -
Unoduo.com |
- Compass Entertainment |
| - Energy Australia |
- Fairfax Holdings |
| -
Trendwest |
- Australian National University |
| - RG Capital |
- Victorian Department of Multimedia |
| - Telecom NZ |
-
The Ward Group |
| -
Golden Lotteries |
- Village Roadshow |
| - APN News &
Media |
- Zide Perry Entertainment |
| - Lion Nathan |
- Ergon Energy |
| - Federal Department of Communications |
- Orange |
| -
Panasonic |
- MBF |
| - McKinseys & Co. |
- Nokia |
| - Marcus Evans |
- Anonymizer Inc. |
| - Roche |
- Shell |
| -
Boardroomradio.com |
-
Melbourne
IT |
| -
eChoice.com.au |

Management
Team
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Marc Phillips - Managing
Director
Marc Phillips was responsible for the
establishment of APT Strategies
in 1994.
Since 1996, Mr Phillips has authored 8 Internet books including
Behind Australia's Most Successful Websites,
Successful e-commerce, The World's Best Online Advertising Campaigns
and The World's Most Profitable Internet Business Models.
Marc has been commissioned by
many
government departments including the National Office of Information Economy and NSW Office of Information Technology recently completing various guides for Small and Medium sized businesses including:
Where to go? How to get there?, Best Practice in Electronic Service Delivery and
Trusting the Internet: A guide for Business.
Mr Phillips is a judge of the
Yellow Pages Business Grants, author of the Yellow Pages eBusiness
Made Easy Guide, frequent international speaker at Internet industry events and regularly appears on CNBC and Bloomberg television.
APT Strategies is a member of the
Market Research Society of Australia, a member of Internet Industry Association of Australia and an endorsed supplier of Federal Government, New South Wales, Victoria and Queensland Governments.
Marc completed a Bachelor of Commerce from the University of Melbourne, Australia
and is an authorised
representative (PS 146) in Securities and
providing financial advice to clients.
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Paul
Bishop
-
Technical Director
Paul has overall responsibility for
technical direction of APT Strategies clients website
hosting, onsite tracking tools, website architecture,
search engine optimisation and database integration.
Paul presided as the
Chief Technical Officer of
Ticketmaster7 for 5 years. Paul oversaw the introduction of
www.tickemaster7.com which today is one of
Australia's largest ecommerce websites selling
over 10
million tickets annually to 350,000
events each year.
Paul is an expert in online
marketing, email marketing and implementing our
search engine optimisation recommendations through
practical technical solutions. Paul
has recently worked with companies such as
Telstra, Tyco and Disney and has a
deep understanding of true business realities
and the effefctive, economical use of technology
within business.
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Henry Pranoto –
Technical Operation DirectorHenry has the
responsibility for APT Strategies and
SearchForecast
technical operations on a daily basis,
including data collection, data transfers and
compilation integrity. Henry holds a Bachelor of
Computer Engineering and a
Masters of Commerce in Finance from the University of
New South Wales.
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Vikki Southey
- Training Manager
Vikki Southey has over 10 years
experience in training and developing managers,
assisting businesses achieve better financial results.
She has extensive experience working within small to
medium enterprises, government and publicly listed
companies.
Vikki manages all facets of APT
Strategies Internet technology clients with an focus on
'offline' human resources. Vikki specializes in
developing
training programs to meet the knowledge gaps
in organizations, then delivering these programs for our
clients. All training programs are tailored to meet the
variety of learning styles, ensuring participants are
engaged, maximizing retention and subsequent
implementation of the new ideas and strategies they have
encountered through the learning.
Vikki has a Bachelor of Business
from Victoria University of Technology, Australia.
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Lyn
Berry - Usability & Human Factors Expert
Lynn
Berry has a background in language technology (in particular,
speech recognition), linguistics, graphic design, business
communications, including spoken and written communication
skills. The skills acquired in these areas qualify Lynn
to assess technology for user acceptance in terms of
the language used (whether the message is understood)
and the design (whether the design facilitates the message
and ease of use).
Lynn
has taught at a number of universities including the
University of Sydney and Central Queensland University,
as well as working in commercial business on numerous
projects.
These
projects include:
- technical
training programs such as phonetic segmentation
-
user interface design
-
workshops in linguistics for teachers
-
assisting in building a large stock quote application
for Comsec Ltd.
-
natural language processing
-
usability for over-the-phone speech applications and
website projects
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Advisory Panel
The Advisory
Panel has been established since October, 1999 and has
provided APT Strategies with diverse industry experts.
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Adam
Lyle
Adam
Lyle has over 20 years business experience. He spent
four years with Bankers Trust working in Sydney and
New York in roles including credit analysis, corporate
finance, mergers and acquisitions and venture capital.
Most recently he occupied sales and marketing and general
management positions. Between 1996 and 1998 he
occupied the position of CEO of Ticketek, Australasia's
largest ticketing services organisation with annual
retail turnover in excess of $350m with over 400 employees.
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Graham
Cook
Graham
Cook is a director and shareholder of Millhouse IAG,
a corporate advisory service based in Sydney Australia.
Mr. Cook has maintained a distinguished career in various
old economy financial and insurance businesses such
as American Express, Le Forte Capital and IOOF in Asia
Pacific for over 20 years before being named CEO of
E*TRADE Australia, the first Australian Stock Exchange
listed dotcom company in 1997.
As
E*TRADE Australia's first CEO for 18 months, Graham
oversaw the start up operations, recruitment of over
40 staff, technical operations, official launch and
the stock exchange listing requirements.
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Alice Au
Alice Au joined the Hong Kong office of Heidrick & Struggles
as Partner in Charge, Greater China September 2000,
focusing on conducting senior level search assignments
in the Information Technology and Financial Institutions
Practices across Asia Pacific.
From 1995 to 1999,
Alice was the Director of Commerce & Industry at
a regional executive search firm in Asia. While there
she conducted senior assignments in a multitude of industries,
including technology, e-businesses, professional services,
private equity, media and entertainment, and retailing,
serving clients such as Allied Signal, Walden, The Carlyle
Group, Ernst & Young Global Client Consulting, MEASAT,
Grammy Entertainment, Duty Free Shoppers etc.
Before her return to Hong Kong, Alice spent 16 years in
the U.S. She started her career in 1981 as a
semiconductor process engineer at Digital Equipment
Corporation in Massachusetts. She subsequently joined
McKinsey & Company in New York as a management
consultant, advising Fortune 100 clients on strategic,
organisation and technology issues.
A
Hong Kong native, Alice graduated from Yale University
in 1981 with a Bachelor of Science in Chemical Engineering
and an MBA from Harvard Business School in 1986.
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Frequently Asked Questions
Why do
clients need APT Strategies?
Over 500 corporate
clients have commissioned APT Strategies to assist them overcome their
problems of not having enough traffic to their website. We utilise a combination of research
methodologies, best practice usability and diagnostic software tools to
provide clients with key performance criteria. We utilise research to
develop content and rigid search engine optimisation practices to
improve search engine visibility.
Why are you called
APT Strategies?
APT refers to the
quickness to change, the ability to respond and is derived from the word
'aptitude'.
How long have you been going?
APT Strategies began
in 1992 at the University of Melbourne where Marc Phillips undertook log
file analysis of university library for a Statistical Method assignment.
Using a simple excel spreadsheet, the ascii code was imported and
analysed. Following a positive review from the computer science
department, APT Strategies commercialised the service.

Contact:
APT Strategies Pty. Ltd.
Level 3, 229 Macquarie Street
Sydney, NSW 2000 Australia
Telephone: +61 2 9223 0322 Facsimile: +61 2 9360 0385
Email:
info@aptstrategies.com.au
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1996-2005,
APT Strategies
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