Research evidence illustrates that car buyers are frequent users of the Internet and there is not a significant difference between men and women in behaviour. From the Australian Online Readership Survey, May 1999, almost half the respondents logged onto the Internet daily. When they are looking to buy a car, as the charts below show, they will be interrogating the appropriate websites.

Request for more information

Press Release

Press Release

The explosion of jobs online suggests that online classifieds will undermine the classified revenues of traditional media owners. However pure online classified websites cannot guarantee that advertising income will be a major revenue stream and to grow revenue will have to develop additional services.
Further information is available from:

APT Strategies predicts that each household will have a personalised or customised portal that handles all their Internet needs and provides a gateway for purchase decisions. These portals can browse the web on behalf of the household and link the EAppliances to designated sources. For example, the portal will transfer the weekly grocery order to Woolworths, download the weekly entertainment choices from Ten-Village Network and update the household energy requirements for winter with Energy Australia. Such a service is already available with online companies such as VerticalOne, which offers a service through co-branded portals that consolidate consumers' personal account information into a single view.
Further information is available from: info@aptstrategies.com.au

The Internet arm of publisher John Fairfax Holdings, F2, will today unveil its new classified advertising "supersite" domain.com.au."The ability of offline publishers to offer traditional print classifieds and the Internet version of a title in a branded package is a strong offer to advertisers," according to APT analysts.
Press Release

APT Strategies recommends that all major brand companies should develop a determined online marketing strategy that looks beyond the popular banner advertisement. This strategy should envelop a broader range of branding techniques in order to maximise the return on investment. In recent months, companies such as Charles Schwab and Dell Computers have reduced their level of banner advertising in favour of other branding techniques that they believe are more effective in reaching consumers
Request further information

"China.com has abundant local expertise and LibertyOne has the strong Excite online brand name,'' said an analyst at Sydney-based Internet research firm APT Strategies Ltd. As the Asian Internet market grows in the next two to three years, proven online brands will be crucial for profits. China.com already offers Internet access to seven Asian countries.
Press Release

At a CS First Boston conference on online banking, Marc Phillips, MD of APT Strategies warned that in maintaining profits, Australian banks will be offering customers other services like holiday deals. "The Internet will transform traditional banks into a financial agency", he said. ANZ and E*Trade, NAB and CBA: who is ready?
Request the Powerpoint presentation to find out what's in store for Australia's banks

Many of Australia's largest websites and media companies have installedonline media planning software following the release of the Australianonline readership survey in July, 1999."View the increased Return on Investment" in a case study showing how a client who has a new product for women aged between 18 and 44, promoting it through PAY-TV and the Internet with an emphasis on reach over frequency increase.

Media companies are urged to analyse the size, growth and behaviour of all audiences in greater detail.
Press Release

In a private briefing held with key brand managers today, Sydney based Internet research company, APT Strategies warned that traditional brand managers are in a perilous position as they fumble in the wake of emerging online brands are building with consumers online. Online brands are actively using Internet technology beyond websites to acquire and engage in this consumer revolution and leaving offline brands wondering what they should do next.
Press Release

AdIndex is a tool that can help advertisers see the value in the 99% of impressions that never get clicked. AdIndex provide's a definitive brand measurement metrics to online advertising clients.The announcement marks a trend in the online advertising industry as marketers start to find ways other than click-through rates to measure the effectiveness of online advertising.

Readership

This a half yearly survey of Internet users from Australia's most visited websites measuring the demographics, reach, frequency and duplication of readership in the past month.

Netprofile Report

This half yearly report defines the landscape and profile of Australian Internet users. It collects 15 demographic variables of respondents aged 10 years and over.

BuyerGraphic

This half yearly report provides information about consumers who are likely to purchase a range of products in the next 6 months including cars, entertainment, home loans, superannuation, books, groceries, clothes, CD's and many more products and services. This report can also detail which websites these online buyers visit.

Online Shopping

This half yearly report provides information about consumers who have purchased goods and services via the Internet, how much they have spent and the frequency of transactions. This report can also detail which websites these online buyers visit.

Cross Media

This half yearly report provides information about consumers and their habits of what other types of media they either listen, watch or read in addition to the Internet. This helps companies determine the opportunities and threats in competing mediums. This report can also detail which websites these online buyers visit.

Weblifestyle

This half yearly report provides information about pyschographic representation of Australian online users. This report details the why and who - giving decision makers an insight into what attitudes and feelings these Internet users have.

NEW YORK, February 16, 1999 - Responding to a growing global demand for analyst research on Internet commerce and new media, Jupiter Communications today announced that it has formed a strategic partnership with Sydney-based APT Strategies to facilitate distribution of Jupiter's services in Australia and New Zealand.

Travel.com.au Ltd., the first Australian online travel company to trade publicly, set the pace for other Internet hopefuls when it rose more than 155 percent above its A$1.25 a share issue price.