 
Google-Sun coalition challenges Microsoft Click here (real audio, Windows Media, MP3) to listen The World Today interview with APT Strategies' Marc Phillips from ABC.
Click on the image above to view mpeg video [4MB] of Forward TV's Peter Blasina interview with APT Strategies' Marc Phillips, or click here for a higher quality version [9MB] 
Click on the image above to view video of a Tech Today interview with Marc Phillips from telstra.com
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Web Services APT Strategies has upgraded our the Search Engine Optimization services for corporate clients allowing the inclusion of external XML data feeds to be included on websites. Web Services allow websites to expand the range of information displayed on their website and present a range of opportunities to increase the effectiveness of search engine optimization.
Since 2003, APT
Strategies has redeveloped the
Our indepth
knowledge of advanced search engine optimization
Search Engine Optimisation
APT Strategies has
upgraded the
Search Engine
Optimisation services
for
corporate
clients to include the latest
APT Strategies
Natural SEO Optimisation which includes conducting
website content audits,
keyword selection
For more client case studies request a proposal.
APT Strategies released results of the Australian Executive Search Engine Report which provides insights into the search engine optimisation and pay per click advertising industry.
eCommerce Roadshow Content Development: Multimedia Victoria
Download the following case studies:
eBusiness Case Study on
Website Content
Management- Northcote
Pottery
The Victorian Government's eCommerce Roadshows Program promotes the benefits that eCommerce can deliver to small - medium businesses across Victoria. The Program aims to help businesses understand why they should consider eBusiness solutions, and how they can implement them. Yahoo! Australia & NZ: Client Satisfaction Survey
APT Strategies was commissioned to conduct research into the network provisioning market for NetComm Ltd. APT Strategies conducted 45 face to face and telephone interviews with Internet Service Providers across Australia. NetComm is Australia's founding provider of intelligent communications solutions with a commanding position across the key markets of broadband, wireless, routing, high-speed networking, network solutions and digital surveillance systems. With the increasing number of broadband users in Australia, coupled with the aggressive pricing practices of Australian Internet Service Providers, NetComm asked APT Strategies to assist to further extend the supply of broadband ADSL products to this rapidly growing market. Key Findings:
Reaching Your Market - Driving Web Traffic Report
APT Strategies were commissioned by the Australian Flexible Learning Framework to prepare a new guide to help education and training providers in Australia attract a wider audience to their training products and services. The guide, Reaching Your Market: Web strategies for VET (vocational education and training) Providers, has been released by the 2005 Australian Flexible Learning Framework (2005 Framework) and forms part of its strategy to increase the uptake of e-learning. In preparing the guide, over 70 e-learning websites were reviewed from around the world. As a result the guide showcases:
E-BUSINESS MADE EASY GUIDE
APT Strategies was commissioned by Sensis, publishers of the Yellow Pages and White Pages to compile this simple to use reference guide to help businesses find an e-business solution, explain how e-business processes work and outline some of the benefits in an easy to read format. The guide also lists some suppliers throughout Australia and provides indicative costs of what you can expect to pay for each e-business solution. The guide is complete with:
"Trusting the Internet - A small business guide to E-security".
About the Guide:
The guide is aimed at helping Australian small and medium businesses
understand the key issues of Internet security. Businesses need to be aware of
security issues when they are browsing a website, sending emails, conducting
e-commerce transactions, dealing with government agencies online and
conducting e-business activities. Key Questions answered with case studies
include:
Hoyts Strategic Review Report: Increasing Frequency of Usage
A comprehensive matrix was constructed in order to evaluate each website against the followng criteria 1. Depth and variety of functionality and content, 2. Quality of content Functionality of content and tools, 3. Quality and consistency of layout, presentation and navigation 4. Content integration 5. Value proposition to visitors/subscribers 6. Amount & quality of video, audio and multimedia content, and 7. Speed and reliability of general content. The strategic review undertaken by APT Strategies was to achieve the following corporate marketing objectives: 1. Increase the frequency of electronic content delivered to Hoyts' target market via visitations to the Hoyts website and the number of subscribers to the email database, 2. Reduce traditional print advertising costs by being able to negotiate better rates with publishers, 3. Increase the conversion rate of page impressions on the Hoyts website to registrations to the email database and 4. Increase the conversion rate of page impressions and registrations to gross movie receipts. LIGHT RAIL ADVERTISING & CONTENT REPORT In September 2003, APT Strategies conducted attitudinal research for GRV.tv, a passenger entertainment system bringing audiovisual entertainment and information to travellers on public transport networks. The face to face interviews were conducted with Metro Light Rail passengers in the Sydney regional and metropolitan area to determine how passengers are interacting with the system. Key Findings include:
.APT Strategies reported that GRV.tv offers new levels of accessibility to audiences that is proving to be low consumers of FTA and Cable. As this service is rolled out to other rail networks, advertisers will be able to leverage a dynamically positioned audiovisual medium. GRV.tv is currently running on Sydney’s Metro Light Rail. Programming is developed in conjunction with passenger feedback, with content and advertising messages being tailored to the demographics of these travelers.
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